Guides on SEO, AI search, ads and what actually works.

Michael Blair, the founder, signs every article, and his byline links to his author page. He has worked in technology since 1997, including fourteen years in the IT department at Ascension Health, and has run his web business full time since 2013.

Any outside fact links to its primary source: Google's Search Central and help pages, web.dev, llmstxt.org or schema.org. Those sources are listed under the article and carried in its structured data, so you can check each claim at its origin instead of taking our word for it.

When an article's substance changes, it gets an Updated date in the byline, in its structured data and in the sitemap. Search and the AI engines change quickly, so check that date before you act on the details of any article, ours included.

Start with our page on how to choose a digital marketing agency, then the one on agency, in-house or doing it yourself. Then run the free scan on your own site. It runs 103 checks, and 95 is the score every site we build has to reach before launch.