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04.06Migrations & redesigns

Change the site. Keep the rankings.

Redesigns and platform moves are where years of SEO go to die — dropped URLs, lost content, broken schema, missing redirects. We run migrations as an SEO project with a design attached, so the new site launches with everything the old one earned.

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  • WordPress
  • Wix
  • Squarespace
  • GoDaddy
  • Shopify
  • Next.js
Web, Brand & Conversion — the Zorva bot (illustration)Module 04 · Web & Conversion
The problem

The launch that lost half the traffic

It is one of the most common stories in the industry: a business launches a beautiful new site and organic traffic falls off a cliff because URLs changed without redirects, ranking pages were merged or deleted, titles were rewritten as slogans and the schema vanished. Recovery takes months, if it happens at all.

What we do

Scope of the work

  • 01Pre-migration benchmark: rankings, traffic, indexed URLs, backlinks and top-performing content
  • 02Full URL inventory and one-to-one redirect map; content parity checks
  • 03Title, heading, schema and internal-link preservation on every migrated page
  • 04Analytics, Search Console, tag and conversion tracking continuity
  • 05Staged launch with crawl validation before DNS cutover
  • 06Post-launch monitoring for 404s, index changes and ranking movement, with fixes
How it is measured
Organic traffic and rankings held through launch
Redirect coverage of legacy URLs
Zero orphaned or lost ranking pages
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Migrations & Redesigns, step by step.

Step 01

Benchmark

Everything the current site ranks for and earns is recorded.

Step 02

Map

Every URL gets a destination; every ranking page keeps its signals.

Step 03

Build and validate

The new site is crawled and compared to the map before launch.

Step 04

Launch and watch

Redirects go live with DNS; rankings and errors are monitored daily for the first weeks.

Questions

Migrations & Redesigns, answered.

Will I lose rankings when I redesign my website?
Not if the migration is planned: URLs mapped and redirected one to one, content and titles preserved, schema rebuilt, tracking continued and the launch validated. Traffic loss after a redesign is almost always a planning failure, not an inevitability.
Can you move my site off Wix, Squarespace or GoDaddy?
Yes. Content and images are exported, URLs mapped, redirects set at the new host, and the new site is built to be faster and better structured than the builder allowed.
How long does a migration take?
Depends on size — a small site is live about 7 days after the content arrives, build included; large sites are scoped with a timeline in the proposal. The benchmarking and URL mapping happen before design starts.
What happens to my old URLs?
Each one redirects permanently to the best matching page on the new site so visitors, backlinks and rankings carry over.
Works with

Related capabilities

04.01

Web Design & Development

Hand-written sites on Cloudflare, scanned at 95 or better.

Open02.01

Technical SEO

Crawling, indexing and Core Web Vitals, fixed in code.

Open04.05

Managed Hosting, Maintenance & Support

Cloudflare hosting, security and a monitor every five minutes.

Open02.08

SEO Audit & Roadmap

A full audit turned into a 90-day roadmap.

Open
All of module 04 · Web, Brand & Conversion →
Proposal

Get a written plan for Migrations & Redesigns in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

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No spam · One business day reply · Month to month