Automation with adult supervision.
Performance Max buys across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. Fed well it finds conversions nowhere else does; fed badly it spends your budget on your own brand name and low-quality placements. The difference is the inputs and the controls.
- Google Search
- YouTube
- Display
- Discover
- Gmail
- Google Maps
Module 03 · Paid MediaA black box only if you let it be
Left alone, Performance Max takes credit for brand searches that would have converted anyway, fills the display quota with cheap junk, and optimizes toward whatever conversion action is easiest — often a form that was never a lead. The controls exist; most accounts never touch them.
Scope of the work
- 01Asset groups built by service or product line with complete, tested creative — headlines, descriptions, images, video
- 02Audience signals from your customer lists, converters and in-market segments
- 03Brand exclusions and search-theme guidance so it does not cannibalize your search campaigns
- 04Conversion values and goals set so bidding chases leads and sales, not page views
- 05Placement and channel reporting with exclusions where quality is poor
- 06Lead-quality feedback via offline conversion imports from your CRM
- 07Ongoing asset testing and refresh
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalPerformance Max, step by step.
Set the goals
Conversion actions and values are fixed before launch so automation optimizes toward revenue.
Build the inputs
Asset groups, signals and exclusions are built with care — the inputs are the strategy.
Watch the placements
Where the spend goes is reported and pruned.
Feed it truth
CRM outcomes are imported so the campaign learns what a good lead actually is.
Performance Max, answered.
Should I run Performance Max or Search?
Why is Performance Max spending on my brand name?
Does Performance Max work for lead generation?
How do you report on it?
Related capabilities
Google Ads Management
Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.
Open03.04Google Shopping Ads
Feed-first Shopping campaigns structured by margin and reported in return on ad spend.
Open03.06YouTube Ads Management
In-stream, in-feed, Shorts and CTV with intent audiences and creative built for the skip button.
Open06.02Call Tracking & Revenue Attribution
Dynamic number tracking, call scoring, CRM integration and offline conversions — reported in revenue.
OpenGet a written plan for Performance Max in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
