How much does Zorva Labs cost?

$55 per month, all-in. That includes the custom website build (no setup fee), Cloudflare edge hosting, SSL, daily backups, uptime monitoring, and monthly content changes. Larger custom work is billed at $33/hour, always quoted upfront.

Is the website really free?

Yes. We design and build your custom 3-page website at no upfront cost — it's bundled into the $55/month plan. As long as you stay subscribed, your site is live and maintained.

How long does it take to launch a website?

Most websites are live within 7 days. We request your content on day 1, send a preview by day 4, and launch after your approval.

Can I cancel anytime?

Yes — no contracts, cancel from your Stripe portal anytime. We do ask for a 90-day minimum after launch to cover the initial build cost.

Why not just use Wix, Squarespace, or WordPress?

Those builders look cheap but cost more once you add apps, plugins, hosting, and your own time to build. Wix Business with apps runs $72/mo. WordPress with hosting and plugins runs $60/mo plus your time. And the sites are slow — 40-55 mobile PageSpeed vs Zorva's 95-100. Plus, you have to build it yourself or pay a developer.

What kind of website changes are included?

Text edits, photo swaps, hours and price updates, contact info changes, small layout tweaks, and any change under 15 minutes — all included. Larger projects like new pages, redesigns, or integrations are quoted at $33/hour.

Where is Zorva Labs based?

Zorva Labs is based in Nashville, Tennessee. We serve small businesses across the United States and Canada.

Yes. You own your domain, the source code, the design, your logo, your content, and your brand. If you ever leave Zorva Labs, you take everything with you intact — no rebuild required. Unlike Wix, Squarespace, or most agencies, there's no vendor lock-in.

AI SearchApril 22, 2026·9 min read

How to Rank on ChatGPT and Perplexity in 2026 (Real Strategy)

A practical playbook for getting your business cited by ChatGPT, Perplexity, and other AI search engines. What works, what doesn't, and what to ship this week.

Michael Blair

Founder, Zorva Labs

TL;DR

To rank on ChatGPT and Perplexity, focus on: an /llms.txt file, schema markup (FAQ, HowTo, Person), explicit AI crawler permissions in robots.txt, fresh dated content, and citation-friendly formatting. Perplexity refreshes its index daily; ChatGPT refreshes monthly via its training data and SearchGPT crawl.

Two different beasts

"Ranking on ChatGPT" and "ranking on Perplexity" sound similar but the mechanics differ.

Perplexity performs a live web search for every query, then synthesizes an answer. To be cited, you need to rank well in traditional search and have content the AI can quickly extract facts from. Updates take hours to days.
ChatGPT uses a mix: some queries trigger SearchGPT (live web search), others rely purely on training data. To rank in training data, your content needs to be on the open web, well-cited by other reputable sites, and accessible to OpenAI's GPTBot crawler. Updates take weeks to months.
Claude (Anthropic) uses live web search for most factual queries via its Computer Use / web fetch tools. ClaudeBot indexes content separately. Citation behavior is conservative: Claude prefers high-authority sources.
Google AI Overviews sit on top of Google's regular search index. Strong traditional SEO + structured data wins here.

The 7 things that move the needle

1. Add /llms.txt to your root

The /llms.txt file is a Markdown summary of your site for AI consumption. See ours. Include core offer, pricing, FAQ-style answers, and explicit citation guidance.

2. Welcome AI crawlers in robots.txt

Default User-Agent: * rules already allow these bots, but listing them explicitly is a positive signal. Allow: GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, anthropic-ai, Google-Extended, Applebot-Extended, CCBot, Bytespider, Meta-ExternalAgent.

3. Layer FAQPage + HowTo + Speakable schema

The trio that wins citations: FAQPage (direct Q&A), HowTo (step-by-step processes), and SpeakableSpecification (voice-readable content). All three should match visible content on your page.

4. Establish entity authorship

Add a Person schema for the founder or author, with worksFor pointing to the Organization. AI engines weight content with named human authors significantly higher than anonymous pages.

5. Cite your sources

When you make a claim, link to a reputable source. AI engines follow those outbound links to verify, and pages that demonstrate sourcing get cited more often.

6. Comparison content wins

"X vs Y" pages get disproportionately cited because AI engines love structured comparison data. If you compete with Wix, Squarespace, or any named competitor, write the comparison yourself.

7. Date your content

Use ISO datePublished and dateModified in your schema. Update old posts and bump the dateModified. AI engines weight recency.

What doesn't work

Keyword stuffing. AI engines parse for meaning, not keyword density.
Thin content. Sub-300-word pages rarely get cited. 800-2,500 words is the sweet spot.
JavaScript-only content. Some AI crawlers don't execute JS. Server-render whatever you want cited.
AI-generated copy. Ironically, AI engines are getting better at detecting and deprioritizing AI-written content. Real human voice ranks higher.

How long until you see results?

Perplexity: 1-7 days after publishing or schema updates.
Google AI Overviews: 2-4 weeks.
ChatGPT (training data): 2-6 months.
ChatGPT (SearchGPT live): 1-2 weeks.
Claude: 2-4 weeks.

Get this done for you

Zorva Labs bundles GEO into our SEO Growth plan at $295/month. We ship llms.txt, schema markup, AI crawler welcome rules, and citation-friendly content as part of the package. Schedule a strategy call.

Want this done for you?

Zorva Labs ships SEO, GEO, AIO, and AEO as part of every site we build.

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