02.06SEO content

Pages that rank because they deserve to.

Engines reward content that answers the query better than anything else available. We research what people ask, interview the experts in your business, and write pages that are specific, structured and true — under your byline, not ours.

SEO — the Zorva bot (illustration)Module 02 · SEO
The problem

Generic copy is invisible copy

A service page that could belong to any company in the country will rank like it belongs to none of them. Engines — and AI models — are looking for specificity: local detail, real process, actual prices or price ranges, named people, original photos and clear answers. That comes from your business, and it takes a writer who knows how to get it out of you.

What is included

Scope of the work

  • 01Content plan built from keyword research, competitor gaps and the questions your customers ask
  • 02Service and location pages with answer blocks, process detail, pricing context and FAQs
  • 03Guides, comparisons and articles targeting informational demand that leads to your services
  • 04Expert interviews so the content carries first-hand experience and the owner's voice
  • 05On-page structure: headings, internal links, images, schema — shipped ready to publish
  • 06Refresh program for pages that have slipped
How it is measured
Rankings and impressions per published page
Leads attributed to content pages
Citations of content in AI answers
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

Request a proposal
How we run it

SEO Content Writing, step by step.

Step 01

Research

Demand, intent, competitors and the questions behind each topic.

Step 02

Interview

A short call with the person who knows the subject — the detail that makes the page real.

Step 03

Write and structure

Answer-first drafts with headings, links, images and schema in place.

Step 04

Publish and track

Live under your byline; rankings and conversions tracked per page.

Questions

SEO Content Writing, answered.

Who is the author of the content?
Your business and its named experts. Pages and posts are published under the owner or the relevant specialist, with an author page that carries their credentials. That is both the honest answer and the one engines reward.
How do you decide what to write?
Search demand, the margin and capacity behind each service, competitor gaps and the questions your team hears every week. We propose a prioritized plan and you approve it before writing starts.
How long are the pages?
As long as the answer requires and no longer. A location page might be 600 words of genuinely local content; a buying guide might be 2,500. Length is a consequence of completeness, not a target.
Do you write for AI search as well?
Yes — the same structure that earns featured snippets earns AI citations: a direct answer, then depth, then FAQs, with schema and a named author. Every page is written for both.
Proposal

Get a written plan for SEO Content Writing in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Proposal request

Tell us what you need

No spam · One business day reply · Month to month