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05.05Video marketing

One shoot. Every channel.

Video is now the native format of social, the top of YouTube, a ranking asset on your pages and the most persuasive proof a business can show. We plan shoots so a single day produces the brand film, the testimonials, the explainers and a month of short-form.

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  • YouTube
  • Instagram Reels
  • YouTube Shorts
  • TikTok
  • Facebook
  • LinkedIn
  • Website
Content, Social, Email & Reputation — the Zorva bot (illustration)Module 05 · Content & Social
The problem

Video is expensive when it is made one piece at a time

A single brand video shot for the homepage, used nowhere else, aging on a page nobody visits — that is how most businesses experience video. Planned as a system, the same day of production feeds the website, YouTube, Reels, Shorts, TikTok, ads, email and sales.

What we do

Scope of the work

  • 01Video strategy mapped to channels and campaigns; shot lists that multiply output
  • 02Production: brand films, customer testimonials, service explainers, team introductions, project walkthroughs
  • 03Short-form editing for Reels, Shorts and TikTok; ad cuts in every aspect ratio
  • 04YouTube channel setup, optimization and publishing with titles, descriptions, chapters and VideoObject schema
  • 05Video on service pages and landing pages, hosted for speed
  • 06Distribution calendar across social, email and ads
How it is measured
Assets produced per shoot
Views, watch time and engagement by platform
Conversion lift on pages with video
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

Request a proposal
How we run it

Video Marketing, step by step.

Step 01

Plan

Channels, messages and a shot list designed to produce dozens of assets from one shoot.

Step 02

Shoot

A production day at your locations with your people and customers.

Step 03

Edit

Long-form, short-form and ad versions, captioned and formatted per platform.

Step 04

Distribute

Published across the site, YouTube, social and ads on a schedule.

Questions

Video Marketing, answered.

Do I need professional production?
For the brand film and testimonials, quality matters. For short-form, authenticity beats polish, and much of it can be captured on a phone with a plan. We mix both to match the channel.
What kinds of video help a service business most?
Customer testimonials, before-and-after walkthroughs, a face-to-camera introduction from the owner, and short explainers of the questions customers ask. These build trust before the first call.
Does video help SEO?
Yes: YouTube is a search engine in its own right, video results appear in Google, VideoObject schema earns rich results, and video on a page increases time on site and conversion.
How much video do I get from one shoot?
With a planned shot list, a single day typically yields a brand piece, several testimonials or explainers and a month or more of short-form — the plan is what makes the economics work.
Works with

Related capabilities

03.06

YouTube Ads Management

YouTube in-stream, in-feed and Shorts, aimed by intent.

Open05.02

Social Media Management

A monthly social calendar built from your real work.

Open03.12

TikTok Ads Management

TikTok Spark Ads and lead forms with server-side tracking.

Open04.01

Web Design & Development

Hand-written sites on Cloudflare, scanned at 95 or better.

Open
All of module 05 · Content, Social, Email & Reputation →
Proposal

Get a written plan for Video Marketing in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month