How much does Zorva Labs cost?

$55 per month, all-in. That includes the custom website build (no setup fee), Cloudflare edge hosting, SSL, daily backups, uptime monitoring, and monthly content changes. Larger custom work is billed at $33/hour, always quoted upfront. There is also a $57/month bundle that adds domain registration, DNS, and yearly renewals.

What's the difference between $55/mo and $57/mo?

The $55/mo plan covers the custom website, Cloudflare edge hosting, monthly content edits, SSL, backups, and ongoing optimization — but you bring your own domain. The $57/mo bundle is the same plan plus we register your domain in your name, manage DNS, set up SSL, and handle every yearly renewal automatically. Just $2 more per month covers $15/year of domain costs and removes one thing from your plate forever.

Is the website really free?

Yes. We design and build your custom 3-page website at no upfront cost — it's bundled into the $55/month plan. As long as you stay subscribed, your site is live and maintained.

How long does it take to launch a website?

Most websites are live within 7 days. We request your content on day 1, send a preview by day 4, and launch after your approval.

Can I cancel anytime?

Yes — no contracts, cancel from your Stripe portal anytime. We do ask for a 90-day minimum after launch to cover the initial build cost.

Why not just use Wix, Squarespace, or WordPress?

Those builders look cheap but cost more once you add apps, plugins, hosting, and your own time to build. Wix Business with apps runs $72/mo. WordPress with hosting and plugins runs $60/mo plus your time. And the sites are slow — 40-55 mobile PageSpeed vs Zorva's 95-100. Plus, you have to build it yourself or pay a developer.

What kind of website changes are included?

Text edits, photo swaps, hours and price updates, contact info changes, small layout tweaks, and any change under 15 minutes — all included. Larger projects like new pages, redesigns, or integrations are quoted at $33/hour.

Where is Zorva Labs based?

Zorva Labs is based in Nashville, Tennessee. We serve small businesses across the United States and Canada.

Yes. You own your domain, the source code, the design, your logo, your content, and your brand. If you ever leave Zorva Labs, you take everything with you intact — no rebuild required. Unlike Wix, Squarespace, or most agencies, there's no vendor lock-in.

Meta Ads (Facebook + Instagram)

Turn social ad budgets into booked customers.

Facebook and Instagram advertising built around audience targeting, creative production, A/B testing, and pixel-based retargeting — not likes and follows. We measure success by appointments booked, orders placed, and revenue delivered.

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The problem

Most Meta Ads campaigns optimize for the wrong thing

Most small businesses we audit have Meta Ads running for 'engagement,' 'reach,' or 'page likes.' Those are vanity metrics. They look good in the Ads Manager dashboard and produce zero revenue. The fix isn't more ad spend — it's switching the campaign objective to conversions, installing a properly-configured Meta Pixel, building creative that actually sells, and retargeting the warm audience your existing customers come from. We do all four.

What you get

What's included in Meta Ads management

Meta Pixel + Conversions API setup (server-side tracking that survives iOS 14 privacy)
Audience targeting: lookalikes from your customer list, interest-based, and retargeting
Creative production: ad-ready images, video reels, and carousel layouts
Copy variants written for thumb-stopping mobile feeds
A/B testing framework — we test creative, audiences, and offers systematically
Retargeting campaigns for site visitors, video watchers, and engaged followers
Weekly reporting on cost per acquisition, return on ad spend, and creative performance
Monthly strategy review with the next month's creative + audience plan

Our process

How we run Meta Ads that drive revenue

01
Pixel + audience setup
First, we install the Meta Pixel correctly (most installs are broken — we usually find tracking gaps in 8 out of 10 audits) and set up the Conversions API for server-side tracking. Then we build your foundational audiences: customer-list lookalikes, retargeting pools, and interest-based prospecting.
02
Creative + offer testing
We produce 6–10 variants per campaign — different hooks, different formats (image, carousel, reel), different offers. Then we run them simultaneously and let the data tell us what wins. Most accounts find their best-performing creative within 14 days.
03
Scale what works
Winning creative gets scaled aggressively. Underperformers get killed within 5 days. Retargeting pools get refreshed monthly. We compound the data — every month's audiences and creatives get smarter than the last.

Client result

Alerela Cosmetics— E-commerce — Beauty & skincare

Challenge

Existing Meta Ads optimized for traffic, not purchases. Pixel was firing on every page view including the cart-abandon page, polluting conversion data. Cost per purchase was $52 against a $34 average order value.

What we did

Rebuilt pixel + Conversions API integration. Restructured campaigns around purchase-objective bidding. Produced new creative around top-3 best-selling products. Built a cart-abandonment retargeting flow with a discount code. Cost per purchase dropped to $19 in 6 weeks while order volume grew 2.4x.

Headline result

Cost per purchase: $52 → $19 in 6 weeks

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Pricing

Management fees scale with ad spend.

Same as Google Ads: a flat 15% of monthly ad spend, with a $400/mo minimum for accounts under $2,500/mo spend. Includes pixel setup, creative production (up to 10 variants/month), retargeting, and reporting. Month-to-month, no contracts.

For e-commerce or appointment-based businesses, we typically recommend $1,500–$5,000/mo in Meta ad spend to start, then scale once we have a winning creative cluster.

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FAQ

Common questions, answered.

Is Meta Ads still effective for small businesses in 2026?

Yes — but the playbook has changed. iOS 14 privacy made the old 'set up an audience and let Facebook find your customers' approach much weaker. The 2026 playbook is creative-led: produce 6–10 thumb-stopping creatives per month, run them on broad audiences, and let Meta's algorithm find buyers based on conversion data. Done well, Meta is still one of the highest-ROI channels for many small businesses.

What's the difference between Facebook ads and Instagram ads?

They're both run from the same Meta Ads Manager. The platform decides where each ad shows based on which placement gets the best result for your objective. We don't restrict placement unless there's a brand-safety reason — restricting placements typically hurts performance.

Do I need a Facebook page to run Meta Ads?

Yes — you need a Facebook business page (free to set up) and an Instagram business or creator account. We'll help you set both up if you don't have them yet, and link them properly to your Meta Business Manager.

How much should a small business spend on Facebook Ads?

Minimum effective spend is around $1,000/month — below that, you can't run enough creative variants to find what works. Most small businesses spend $1,500–$4,000/month. For e-commerce and appointment-based businesses, $3,000–$8,000/month tends to be the sweet spot once we've validated winning creative.

Can you produce the ad creative for me?

Yes. Creative production (still images, carousel layouts, short-form video reels) is included in our management fee. We typically produce 6–10 variants per month, mixing your existing assets with new content we create. For video-heavy categories we may recommend a separate creative budget.

How is this different from your Google Ads service?

Different intent. Google Ads catches buyers actively searching for your service ('roofer near me'). Meta Ads catches buyers who aren't searching yet but match your customer profile. Most small businesses do best running both: Google for high-intent searches, Meta for top-of-funnel demand generation. We do both, and we coordinate the strategies.

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