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03.11Meta ads

Creative that stops the scroll. Tracking that tells the truth.

On Facebook and Instagram the creative is the targeting. We produce and test the video, image and carousel ads that earn attention, feed Meta's delivery real conversion data through the Conversions API, and report in leads and sales rather than reach.

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  • Facebook
  • Instagram
  • Messenger
  • WhatsApp
  • Meta Audience Network
  • Threads
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

Boosted posts are not a strategy

Boosting whatever the office posted, a pixel that fires on every page equally, interest targeting stacked twelve deep, one image running for six months, and lead forms feeding an inbox no one checks — Meta accounts waste money in predictable ways. The fix is creative volume, clean signals and a follow-up process.

What we do

Scope of the work

  • 01Account, pixel and Conversions API setup so Meta optimizes on real leads and purchases
  • 02Creative production and testing: short video, statics, carousels and UGC-style ads, refreshed on a schedule
  • 03Campaign structure using Advantage+ where it performs, with audience and placement guardrails
  • 04Instant Forms and landing pages with lead qualification questions and CRM sync
  • 05Retargeting and customer-list audiences; exclusions for existing customers
  • 06Speed-to-lead: instant notifications and follow-up sequences so leads are worked within minutes
  • 07Reporting by cost per lead, cost per sale and creative performance
How it is measured
Cost per qualified lead / cost per purchase
Creative hit rate — which concepts win
Speed-to-lead and lead-to-appointment rate
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Meta Ads (Facebook & Instagram), step by step.

Step 01

Signals

Pixel, Conversions API and offline events are set up before spend.

Step 02

Creative

A set of concepts is produced and launched against each other.

Step 03

Structure

Advantage+ and manual campaigns are combined with guardrails on placement and audience.

Step 04

Follow-up and report

Leads reach you instantly; results are reported by cost per lead and creative.

Questions

Meta Ads (Facebook & Instagram), answered.

Do Facebook ads work for lead generation?
Yes, for businesses that can respond quickly. Meta reaches people before they search, so leads are earlier in the decision and need fast, structured follow-up. With qualification questions on the form and a speed-to-lead process, cost per appointment is often better than search.
What is the Conversions API?
A server-side connection that sends conversion events from your website or CRM directly to Meta, alongside the browser pixel. It recovers events lost to browser restrictions and lets Meta optimize on real outcomes such as a booked appointment.
How much creative do I need?
More than you think, refreshed more often than you expect. Creative fatigue sets in within weeks; a steady stream of new concepts is what keeps cost per lead down. We plan production as part of the retainer.
Should I use Advantage+ campaigns?
Often, for their delivery efficiency — but with guardrails on placements, audience exclusions and creative so the algorithm does not chase the cheapest, lowest-quality leads. We test Advantage+ against manual structures and keep whichever wins.
Works with

Related capabilities

03.12

TikTok Ads Management

TikTok Spark Ads and lead forms with server-side tracking.

Open03.05

Display, Retargeting & Demand Gen Ads

Retargeting and Demand Gen with placements you can see.

Open04.03

Landing Page Design

One page per offer, tracked and ready to test.

Open05.03

Email & SMS Marketing

Email and SMS flows, each reported by its revenue.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for Meta Ads (Facebook & Instagram) in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month