ZORVALABS
05.04Reputation & reviews

Reviews are the ranking factor customers can read.

Reviews decide map-pack rankings, AI recommendations and whether the phone rings. A steady flow of genuine reviews, answered promptly, across the platforms that matter is a system — and we run it.

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  • Google
  • Yelp
  • Facebook
  • BBB
  • Healthgrades
  • Avvo
  • Houzz
  • Industry sites
Content, Social, Email & Reputation — the Zorva bot (illustration)Module 05 · Content & Social
The problem

Great work, four reviews

Businesses that do excellent work often have a fraction of the reviews of mediocre competitors, because asking is awkward and nobody owns it. The one-star review from two years ago sits unanswered. Prospects — and AI engines — read the silence as a verdict.

What is included

Scope of the work

  • 01Review generation: automated requests by text and email after each job, timed and worded to convert
  • 02Review routing to the platforms that matter for your category: Google first, then Yelp, Facebook, BBB and industry sites
  • 03Responses to every review within one business day, in your voice, with escalation of anything serious
  • 04Monitoring and alerts across platforms; flagging of policy-violating and fake reviews
  • 05Reputation repair: response strategy, resolution outreach and positive-volume programs after a bad stretch
  • 06Review content on your site with Review schema backed by real reviews
  • 07Reporting on volume, rating, velocity and response time
How it is measured
Review velocity and total count by platform
Average rating trend
Response rate and response time
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Reputation & Reviews, step by step.

Step 01

Ask

Every completed job triggers a request through the channel most likely to convert.

Step 02

Route

Requests point to the platform where the review does the most good.

Step 03

Respond

Every review is answered; problems are handled offline and followed up.

Step 04

Report

Volume, rating, velocity and the reviews that need your attention.

Questions

Reputation & Reviews, answered.

Is it allowed to ask customers for reviews?
Yes — asking is allowed and expected. Offering incentives, gating (only asking happy customers), or writing reviews yourself is not. Our programs ask every customer the same way and comply with each platform's policy.
Should I respond to negative reviews?
Always, quickly and calmly. A measured response shows every future reader how you handle problems, and it often leads to the review being updated. We draft responses for your approval on anything sensitive.
Can you remove bad reviews?
Only reviews that violate a platform's policies can be flagged for removal, and we do that. Legitimate negative reviews cannot be removed — they are answered and outweighed by volume.
Do reviews affect AI recommendations?
Strongly. AI engines lean on review counts, ratings and the language in reviews when recommending local businesses, and they often quote them. Reviews are corroboration the models trust.
Works with

Related capabilities

02.05

Google Business Profile Management

Weekly posts, photos, products, review responses and reporting — the profile treated as a storefront.

Open02.04

Local SEO

Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.

Open01.07

E-E-A-T & Authority Building

Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.

Open05.03

Email & SMS Marketing

Lifecycle automations and seasonal campaigns on your platform, reported in revenue per flow.

Open
All of module 05 · Content, Social, Email & Reputation →
Proposal

Get a written plan for Reputation & Reviews in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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No spam · One business day reply · Month to month