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04.03Landing pages

The page that turns the click into the call.

Sending paid traffic to a homepage is the most common way to waste it. A landing page that repeats the promise of the ad, answers the objections and makes the next step obvious can double a campaign's return without touching the bids.

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Web, Brand & Conversion — the Zorva bot (illustration)Module 04 · Web & Conversion
The problem

Message match is the whole game

An ad promises a same-day water heater replacement and lands on a page about the company's history. The visitor scrolls, hunts for the phone number, and leaves. Every mismatch between the ad, the page and the offer is paid for at the auction price.

What we do

Scope of the work

  • 01One page per offer and audience, with copy that mirrors the ad's promise
  • 02Proof placed where doubt happens: reviews, credentials, guarantees, photos
  • 03Forms with the right number of fields, spam protection and instant notification; click-to-call on mobile
  • 04Call tracking and form tracking tied to the campaign and keyword
  • 05Sub-second load on the edge, Core Web Vitals passing, no navigation leaks
  • 06Variants built for A/B testing from day one
How it is measured
Landing page conversion rate by campaign
Cost per lead change vs. the previous destination
Form and call completion on mobile
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Landing Pages, step by step.

Step 01

Offer and audience

Each page is scoped to one campaign, one promise and one action.

Step 02

Write and design

Copy, proof and layout are built to answer the visitor's next question in order.

Step 03

Instrument

Calls, forms and chats are tracked to the campaign and pushed into your CRM.

Step 04

Test

Headlines, offers and forms are tested; winners are rolled into the next page.

Questions

Landing Pages, answered.

Why not send ads to my website?
A website serves every visitor; a landing page serves one. The homepage has navigation, competing messages and no specific offer — each one a place to leave. A dedicated page keeps the promise of the ad and the action in front of the visitor.
How many landing pages do I need?
One per distinct offer or audience. A plumber running campaigns for water heaters, drain cleaning and repiping needs three; a law firm with three practice areas needs three. Templates make additional pages fast.
Are landing pages indexed by Google?
Usually not — campaign pages are noindexed so they do not compete with the site's organic pages. Where a page also has search value, we build it as an indexable page with the same conversion focus.
Do you A/B test?
Yes, once traffic supports it. We test one meaningful variable at a time — offer, headline, form length, proof — and report the result with confidence levels rather than guesses.
Works with

Related capabilities

04.04

Conversion Rate Optimization (CRO)

A/B tests on the pages your ads land on.

Open03.01

Google Ads Management

Consolidated broad-match campaigns, tracking verified before spend.

Open03.11

Meta Ads — Facebook & Instagram

Facebook and Instagram ads with Conversions API tracking.

Open06.02

Call Tracking & Revenue Attribution

Calls tracked by source and tied to revenue.

Open
All of module 04 · Web, Brand & Conversion →
Proposal

Get a written plan for Landing Pages in one business day.

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ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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