Logo Design + Branding

A brand customers remember.

Custom logo design, color palette, typography, and brand identity that makes your small business stand out — online, on trucks, on signs, on every customer touchpoint. Designed by humans, owned by you, ready in 5–7 days.

The problem

Why "good enough" branding costs you customers

Most small businesses launch with a logo their nephew designed in Canva, a color palette stolen from the first stock template they liked, and no consistency between their site, their truck, their invoice, and their Instagram. Customers notice. Brands that look amateur signal an amateur business — even when the work is excellent. Brands that look considered signal expertise. The cost of fixing this is small. The cost of leaving it is every customer who picked the more polished competitor.
What you get

What's included in Zorva branding

  • Custom logo design (3 concepts, unlimited revisions on the chosen direction)
  • Logo variations: full, mark only, horizontal, stacked, light + dark backgrounds
  • Color palette: primary, secondary, accent, plus neutrals — with hex codes and usage rules
  • Typography pairing: display + body fonts with size + weight guidance
  • Brand voice + tone guidelines (1-page reference)
  • Final asset package: SVG, PNG, PDF in every variation, ready for web, print, signage, and embroidery
  • Brand guidelines document (1-page reference, not a 50-page brick nobody reads)
  • Free revision round 30 days post-delivery if anything needs adjusting
Our process

How we develop your brand

  1. 01

    Discovery + direction

    We start with a 20-minute call (or a written intake if you prefer) to understand your business, your customer, and the brands you admire and want to look unlike. Then we develop 3 distinct visual directions — different typographic personalities, different palettes, different vibes.

  2. 02

    Pick a direction, refine the logo

    You pick the direction that fits. We refine the chosen logo through unlimited revisions until it's right. We don't ship work nobody loves — if none of the 3 directions hit, we go back to discovery and try again.

  3. 03

    Build out the system

    Once the logo is approved, we build the full system around it — color palette, typography, logo variations for every use case, and a 1-page brand guidelines reference. You get every asset in every format, ready to use anywhere.

Client result

Roof RascalResidential roofing

Challenge

Brand-new roofing business needed a complete identity from scratch — name, logo, colors, voice — that would feel professional enough to compete with established regional players but distinctive enough to stand out in a sea of red-and-blue roofing logos.

What we did

Developed a memorable wordmark with a custom monogram, a distinctive amber-and-charcoal palette (most local roofers use red/blue, so this stood out instantly), and a brand voice that's confident without being corporate. Yard signs, truck wraps, business cards, and the website all use the same system. Customers comment on the truck wrap regularly.

Headline result
Customer brand recall: 4x competitor average (per local survey)
Visit live site
Pricing

$59 for a logo. $295 for the full identity system.

Logo only — 3 concepts, refinements on the chosen direction, all final formats — is $59 (one-time, not monthly). Full brand identity (logo + color + typography + guidelines + brand voice) is $295 one-time. Both come with a 30-day free revision window after delivery.

Bundled with the $55/mo website plan, the full brand identity is reduced to $195 — most clients getting a new website take this option.

FAQ

Common questions, answered.

How much does professional logo design cost for a small business?

Industry average for small business logo design is $200–$2,000 from a freelancer or $3,000–$10,000 from a branding agency. Our $59 logo and $295 full identity system are intentionally priced below market because we keep our process tight and don't pad invoices with unnecessary deliverables.

How long does logo design take?

5–7 business days from approved concept to final delivery. Initial concepts are usually ready in 3 days; revisions and final asset preparation take another 2–4. Rush turnaround (3 business days total) is available for a $99 surcharge.

Do I own the logo?

Yes, fully. You own the copyright to the final logo and all variations. We deliver source files (Figma + SVG) so you can hand them off to any other designer, printer, or vendor without going through us. You can trademark it, license it, modify it — it's yours.

Can I use the logo on signs, trucks, embroidery, etc.?

Yes. We deliver every variation in every format you'll ever need: SVG (infinite scaling), PNG (web), PDF (print), and EPS (signage + embroidery). Print shops, sign vendors, and embroidery vendors will accept the files we provide directly — no extra work needed.

What if I don't like any of the 3 concepts?

We go back to discovery, dig deeper into what isn't connecting, and develop 3 new directions. We don't charge for additional concepts — the price is for a brand you love, not a fixed number of attempts.

Should I do logo first or website first?

Logo first if you don't have one yet — we'll design the website around your new brand. Website first if you already have a logo you love. Bundled together (which most new clients do), we save the cost of two separate kickoffs and ship them as a coherent system.

Ready to grow?

Let's bring you more customers.

Free mockup, free analysis, no sales call required. We'll show you exactly how Zorva would grow your business — before you pay a dollar.