Marketing leadership, a few days a month.
Growing companies reach a point where marketing needs someone accountable for the whole thing — strategy, budget, vendors, team, results — but not yet a full-time executive. A fractional CMO fills that seat on a schedule, with the reporting ownership expects.
Module 06 · Analytics & StrategyEveryone does some marketing; no one owns it
The owner approves ads between jobs, the office manager posts on Facebook, three vendors report to nobody in particular, and the annual budget is whatever was spent last year. Without an owner for the function, marketing cannot be planned, measured or improved — only continued.
Scope of the work
- 01A senior marketing lead on a fixed monthly schedule, accountable for results
- 02Strategy, annual and quarterly plans, budgets and targets
- 03Vendor and agency management: briefs, reviews, renegotiation, replacement
- 04Team building: role design, hiring support, onboarding and management of in-house marketers
- 05Staff augmentation from our team for execution gaps
- 06Monthly reporting to ownership or the board in revenue terms
- 07Systems: CRM, analytics, reporting and process documentation that outlast the engagement
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalFractional CMO, step by step.
Assess
The first month audits everything and sets the plan and the numbers.
Own
Vendors, team and budget are managed to the plan on a fixed cadence.
Build
Systems and people are put in place so the function runs without heroics.
Report
Ownership gets a monthly account of spend, results and decisions.
Fractional CMO, answered.
What does a fractional CMO do?
When does a business need one?
Will you hire and manage in-house staff?
How is this different from an agency retainer?
Related capabilities
Digital Strategy Consulting & Marketing Audits
A full audit and a written strategy — channel mix, budgets, targets and reasoning — to run with us or without us.
Open06.03Reporting & Marketing Dashboards
Traffic, leads, rankings, ads, reviews and AI visibility in one dashboard and a monthly report you can read in five minutes.
Open06.07Marketing Workshops & Team Training
Working sessions on your accounts — AI search, SEO, ads, analytics, reviews — with playbooks you keep.
Open06.01Analytics, GA4 & Conversion Tracking
GA4, Tag Manager and every ad platform configured so a conversion means a lead — and the numbers agree.
OpenGet a written plan for Fractional CMO in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
