Tell every engine exactly what your pages mean.
Structured data is the layer machines read first. Done properly it earns rich results, feeds the Knowledge Graph and gives AI engines a clean, verifiable model of your business. Done badly it is silently ignored.
- Google Rich Results
- Schema.org
- Bing
- AI engines
Module 01 · AI SearchMost sites have some schema. Almost none have correct schema.
A plugin-generated Organization block with the wrong name, an Article type on a service page, FAQ markup for questions that are not on the page, ratings with no reviews behind them — these are the norm, and they cost more than they earn. Engines cross-check markup against visible content and against the rest of the web; inconsistencies get the whole graph discounted.
Scope of the work
- 01Full schema audit against Google's rich-result rules and schema.org validation, with every warning explained
- 02A connected graph: Organization or LocalBusiness, WebSite, WebPage, Person, Service, Product, Offer, Review, FAQPage, HowTo, BreadcrumbList, Speakable, Event where they apply
- 03One @id per entity so every page points at the same business, author and location
- 04Templates that generate correct markup automatically for new pages, posts and locations
- 05Search Console rich-result monitoring and error resolution
- 06Alignment with Google Business Profile, Wikidata and directory data so the graph is corroborated
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalSchema & Structured Data, step by step.
Audit
Every page's markup is validated and compared to its visible content; errors, omissions and risky claims are listed.
Design the graph
We define the entities, their @ids and how pages reference them, so the whole site describes one consistent business.
Implement and validate
Markup ships in the templates, is validated page by page and checked in Search Console.
Monitor
Rich-result reports and validation runs catch regressions when content changes.
Schema & Structured Data, answered.
What is schema markup?
Which schema types matter most for a local service business?
Can bad schema hurt my rankings?
Does schema help with AI search?
Related capabilities
Entity SEO & Knowledge Graph Optimization
Resolve your business into one clean entity that Google's Knowledge Graph and every AI engine can trust.
Open02.01Technical SEO
Crawlability, indexation, Core Web Vitals and architecture — fixed in the code, verified in Search Console.
Open01.03Answer Engine Optimization (AEO)
Become the direct answer in featured snippets, People Also Ask, voice assistants and AI chat.
Open02.04Local SEO
Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.
OpenGet a written plan for Schema & Structured Data in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
