ZORVALABS
01.10ChatGPT advertising

Be present where the question is asked.

Hundreds of millions of people ask ChatGPT what to buy, who to hire and what to do next every week. Paid placement inside those conversations reaches a buyer earlier than any search ad — before a competitor is ever considered.

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  • ChatGPT
  • OpenAI advertising
AI Search & Visibility — the Zorva bot (illustration)Module 01 · AI Search
The problem

A new channel with no playbook yet

Conversational placements do not behave like search ads. There is no keyword auction in the familiar sense, the intent is expressed in full sentences, and the creative has to earn its place inside an answer rather than beside it. Early advertisers who treat it like Google Ads waste budget; those who build for the medium buy attention at a price that will not last.

What is included

Scope of the work

  • 01Eligibility and fit review — which of your services suit conversational placement today
  • 02Conversation-intent targeting built from the prompts your buyers actually use
  • 03Creative written for the format: short, helpful, answer-shaped, with a clear next step
  • 04Landing experiences that continue the conversation instead of resetting it
  • 05Conversion tracking and incrementality testing against your existing channels
  • 06Budget pacing and reporting alongside Google, Microsoft and Meta so the mix is judged as a whole
How it is measured
Cost per qualified lead vs. search and social
Incremental conversions attributed to the channel
Assisted brand lift in AI answers
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

ChatGPT Advertising, step by step.

Step 01

Assess

We map your buyer prompts, confirm placement availability and set the test budget and goals.

Step 02

Build

Targeting, creative and landing flow designed for a conversation, not a results page.

Step 03

Test

A controlled launch with incrementality measurement so we know what the channel adds.

Step 04

Scale

Winning prompts and creatives get budget; the rest is cut. Reported with every other channel.

Questions

ChatGPT Advertising, answered.

Can businesses advertise in ChatGPT?
Sponsored placements inside ChatGPT are rolling out by market, category and advertiser type. We review your eligibility, set up the account and creative when placement is available for your business, and in the meantime build the organic AI visibility that pays off regardless.
How is ChatGPT advertising different from Google Ads?
Intent is expressed as a full question in a conversation, not as a two-word query, and the placement sits inside a helpful answer. Creative has to be useful and specific; targeting is built around the prompts people use rather than keyword lists. Measurement leans on incrementality tests because click paths differ.
What budget do I need to test it?
Enough to reach statistical confidence on a small set of prompts — the exact figure depends on your category and market. We propose a test budget and duration in writing before anything runs.
Should I wait until the channel matures?
Early channels tend to be cheap and forgiving, and the learning compounds. If your customers are already asking ChatGPT for recommendations, a measured test is worth running now.
Works with

Related capabilities

01.11

Predictive AI Audiences

Machine-learning audiences from your own GA4 data, pushed into Google and Microsoft Ads, proven by holdout.

Open03.01

Google Ads Management

Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.

Open01.01

AI Search Optimization (LLM Visibility)

Show up — with a citation — when customers ask ChatGPT, Claude, Gemini, Perplexity or Copilot who to hire.

Open04.03

Landing Page Design

One page per offer: message-matched, instant-loading, fully tracked and built to be tested.

Open
All of module 01 · AI Search & Visibility →
Proposal

Get a written plan for ChatGPT Advertising in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month