ZORVALABS
02.04Local SEO

Own the map in every city you serve.

For most service businesses the map pack is the whole game — three spots above every organic result, chosen by proximity, relevance and prominence. Local SEO is how you earn them in the neighborhoods you actually want to work in.

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  • Google Business Profile
  • Google Maps
  • Apple Business Connect
  • Bing Places
  • Yelp
  • Data aggregators
SEO — the Zorva bot (illustration)Module 02 · SEO
The problem

Ranking at your office and nowhere else

Proximity is a ranking factor, which means a business often ranks well within a mile of its address and disappears across town — right where the affluent zip codes are. Add a half-completed Business Profile, listings with three different phone numbers and no location pages, and the map pack belongs to whoever did the work.

What is included

Scope of the work

  • 01Grid-based rank tracking: a map of where you rank for each keyword across the metro, not a single number
  • 02Google Business Profile optimization, posts, Q&A, products, services and photo program
  • 03Citation building and cleanup across the aggregators and top directories with one canonical NAP
  • 04Location and service-area pages with real local content, embedded maps and local schema
  • 05Review strategy: generation, response, and keyword-rich review prompts that stay within policy
  • 06Local link building through sponsorships, associations and community involvement
  • 07Spam fighting: reporting fake listings and keyword-stuffed competitors
How it is measured
Map-pack rank across the grid, by keyword
Business Profile calls, direction requests and website clicks
Review count and rating trend
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Local SEO, step by step.

Step 01

Grid baseline

We map your current map-pack rank across the whole service area for every core keyword.

Step 02

Fix the profile and citations

Business Profile completed and optimized; listings cleaned to one canonical record.

Step 03

Build the pages

Location and service pages with substance, schema and internal links.

Step 04

Compound

Reviews, posts, photos and local links every month; the grid is re-run and reported.

Questions

Local SEO, answered.

What is the map pack?
The block of three local businesses with a map that Google shows above the organic results for searches with local intent. It is chosen by proximity to the searcher, relevance to the query and the prominence of the business — reviews, citations, links and profile completeness.
Can I rank in cities where I don't have an office?
In the map pack, only within the radius proximity allows — but a strong Business Profile, reviews that mention those areas and service-area pages extend it further than most businesses achieve. In organic results, well-built city pages can rank across the whole metro.
What is grid rank tracking?
Instead of one rank per keyword, we check the rank from dozens of points across your service area and plot them on a map. It shows exactly where you win, where you fade and where a competitor is taking the pack — and it is how we measure local progress.
How do reviews affect local rankings?
Review count, velocity, rating and the words customers use all feed prominence and relevance. A steady flow of genuine reviews that mention your services and cities is one of the strongest local signals — and it converts.
Works with

Related capabilities

02.05

Google Business Profile Management

Weekly posts, photos, products, review responses and reporting — the profile treated as a storefront.

Open05.04

Reputation & Review Management

Review generation, responses in your voice, monitoring across platforms and repair when it is needed.

Open01.06

Entity SEO & Knowledge Graph Optimization

Resolve your business into one clean entity that Google's Knowledge Graph and every AI engine can trust.

Open03.07

Google Local Services Ads (LSA) Management

Verification, lead disputes, review velocity and response-time management for the pay-per-lead unit above the map.

Open
All of module 02 · SEO →
Proposal

Get a written plan for Local SEO in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month