Module 02 · SEO

Rank for the searches that turn into revenue.

Organic search still sends more customers than any other channel — and every AI engine reads the same pages Google ranks. SEO done properly is technical health, pages built for one intent each, authority earned from real sites and a local presence that owns the map.

SEO — the Zorva bot (illustration)
What this module does

We start with a benchmark and an audit that ends in a roadmap, not a PDF of warnings. Technical problems are fixed in the code. Every page gets one intent, a real answer and structured data. Links are earned through digital PR, resources and local relationships — never bought. Local businesses get grid-based map-pack tracking so progress is visible across the whole service area.

Reporting is in rankings, clicks and leads — by page, by keyword group and by city — and every month ends in a list of what we did and what is next.

Module02
Capabilities8
MeasuredRankings and clicks for mapped keyword groups
MeasuredMap-pack position across the service-area grid
MeasuredReferring domains from relevant sites
MeasuredOrganic leads and revenue, month over month
02.01

Technical SEO

Crawlability, indexation, Core Web Vitals and architecture — fixed in the code, verified in Search Console.

  • Indexed pages vs. valuable pages — closed gap
  • Core Web Vitals passing in field data
  • Crawl efficiency: share of crawl on pages that matter
Open
02.02

On-Page SEO

Keyword mapping, titles, headings, copy, internal links and images — every page built for one intent.

  • Rankings for mapped keywords per page
  • Click-through rate from search per page
  • Cannibalization resolved — one page per intent
Open
02.03

Off-Page SEO & Link Building

Earned links from relevant sites through digital PR, resources and local relationships — plus a real backlink audit.

  • Relevant referring domains gained per month
  • Flagged links removed or disavowed
  • Rankings movement on pages receiving links
Open
02.04

Local SEO

Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.

  • Map-pack rank across the grid, by keyword
  • Business Profile calls, direction requests and website clicks
  • Review count and rating trend
Open
02.05

Google Business Profile Management

Weekly posts, photos, products, review responses and reporting — the profile treated as a storefront.

  • Calls, directions and clicks from the profile
  • Search queries the profile appears for
  • Review response rate and time
Open
02.06

SEO Content Writing

Service, location and guide pages written from real expertise, structured for search and AI, under your byline.

  • Rankings and impressions per published page
  • Leads attributed to content pages
  • Citations of content in AI answers
Open
02.07

Ecommerce SEO

Catalog architecture, category and product optimization, feeds and buying content — reported by revenue.

  • Organic revenue by category
  • Indexed vs. valuable URLs in the catalog
  • Product rich results and free listings impressions
Open
02.08

SEO Audit & Roadmap

Technical, content, local, links and AI readiness — audited and turned into a 90-day roadmap.

  • A prioritized roadmap with owners and effort
  • Quantified opportunity per finding
  • A baseline every future report is measured against
Open
Questions

SEO, answered.

How long does SEO take to work?
Technical fixes and title changes move within weeks of recrawl. New content and authority build over one to three months. Competitive terms in large markets take longer, and we say so in the roadmap rather than promising a date.
Do you guarantee first-page rankings?
No, and no honest agency does. We benchmark, set targets by keyword group, execute a documented plan and report progress against it every month.
What is included in local SEO?
Google Business Profile optimization and weekly management, citations with one canonical NAP, review generation and responses, location and service-area pages, local link building and grid rank tracking across the metro.
Do you fix technical issues or just report them?
We fix them — directly in the code for sites we build and host, and with precise developer-ready specifications for sites on other platforms.
Proposal

Get a written plan for SEO in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Proposal request

Tell us what you need

No spam · One business day reply · Month to month