Is the website really free?

Yes. We design and build your custom 3-page website at no upfront cost — it's bundled into the $55/month plan. As long as you stay subscribed, your site is live and maintained.

How long does it take to launch a website?

Most websites are live within 7 days. We request your content on day 1, send a preview by day 4, and launch after your approval.

Can I cancel anytime?

Yes — no contracts, cancel from your Stripe portal anytime. We do ask for a 90-day minimum after launch to cover the initial build cost.

Why not just use Wix, Squarespace, or WordPress?

Those builders look cheap but cost more once you add apps, plugins, hosting, and your own time to build. Wix Business with apps runs $72/mo. WordPress with hosting and plugins runs $60/mo plus your time. And the sites are slow — 40-55 mobile PageSpeed vs Zorva's 95-100. Plus, you have to build it yourself or pay a developer.

What kind of website changes are included?

Text edits, photo swaps, hours and price updates, contact info changes, small layout tweaks, and any change under 15 minutes — all included. Larger projects like new pages, redesigns, or integrations are quoted at $33/hour.

Where is Zorva Labs based?

Zorva Labs is based in Nashville, Tennessee. We serve small businesses across the United States and Canada.

Yes. You own your domain, the source code, the design, your logo, your content, and your brand. If you ever leave Zorva Labs, you take everything with you intact — no rebuild required. Unlike Wix, Squarespace, or most agencies, there's no vendor lock-in.

AEOApril 8, 2026·6 min read

Voice Search Optimization: How to Win Siri and Alexa Answers

Voice queries pull one definitive answer, not a list. Here's how to structure your content so Siri, Alexa, and Google Assistant pick your business.

Michael Blair

Founder, Zorva Labs

TL;DR

Voice assistants pull one definitive answer per query. To win that single slot, structure content as direct Q&A with FAQPage schema, mark voice-readable sections with SpeakableSpecification, target conversational long-tail keywords (5-9 words), and ensure your Google Business Profile has accurate hours, phone, and address.

Why voice search is winner-take-all

When you Google a question, you get 10 blue links and pick one. When you ask Siri the same question, you get one spoken answer. There's no scroll. No second place.

That makes voice search optimization (AEO — Answer Engine Optimization) the most ruthless form of search marketing. Either your content is the answer, or it doesn't exist.

How voice assistants pick the answer

Each assistant has its own data sources, but they all pull from a similar pool:

Siri: Apple Maps for local, Bing for general queries, Wikipedia for definitions.
Alexa: Bing for most queries, Yelp for local, Wikipedia for definitions.
Google Assistant: Google Search featured snippets and Knowledge Graph.

All three favor: short, direct answers (around 30 words), strong schema markup, and authoritative sources.

Five things to ship for AEO

1. Direct-answer Q&A blocks

Write content in question-format with concise direct answers. Example:

How much does Zorva Labs cost? $55 per month, all-in. That includes the custom website, hosting, and monthly content changes.

That answer is exactly the right length for a voice assistant to read aloud — about 25 words.

2. FAQPage schema

Wrap each Q&A in FAQPage JSON-LD. This is the strongest signal that your content is answer-formatted.

3. SpeakableSpecification markers

Add SpeakableSpecification to your schema, pointing at data-speakable CSS selectors on your visible Q&A elements. This explicitly tells Google Assistant what to read aloud.

4. Conversational keyword targeting

Voice queries are longer than typed queries. People type "Nashville web design"; they speak "what's the best web design company in Nashville for small business." Target full natural-language phrases, not stems.

5. Google Business Profile completeness

For local voice queries (the biggest AEO category — "find a plumber near me"), your Google Business Profile is more important than your website. Hours, phone, address, photos, services — fill all of it.

Featured snippet structure

Google Assistant pulls heavily from featured snippets. To win one:

Open the answer paragraph with the question itself, restated.
Keep the answer to 40-60 words.
Use a clear H2 with the question phrasing.
If the answer is a list, format as actual <ul> or <ol> markup.

Get help winning voice search

Zorva Labs bakes AEO into every site we build and into our SEO Growth plan. Talk to us about voice search optimization for your business.

Want this done for you?

Zorva Labs ships SEO, GEO, AIO, and AEO as part of every site we build.

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