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01.01AI search optimization

Be the business the AI recommends.

A growing share of your customers ask an assistant before they ever type a query into Google. We make sure the answer names you — with a citation that sends them to your site.

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  • ChatGPT
  • Claude
  • Gemini
  • Perplexity
  • Copilot
  • Google AI Mode
AI Search & Visibility — the Zorva bot (illustration)Module 01 · AI Search
The problem

The answer engines already have an opinion about you

Ask ChatGPT or Perplexity for the best HVAC company, injury lawyer or med spa in your city and it will name three or four businesses with confidence. That list is assembled from what the model can read and verify: your site's structure, the entities it can resolve, the reviews and citations it finds elsewhere, and whether your pages actually answer the question. Most businesses have never looked at how they appear in these answers. The ones that have are quietly taking the leads.

What we do

Scope of the work

  • 01Baseline visibility audit across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Mode for 25–50 buyer prompts
  • 02Entity and knowledge-graph fixes so every engine resolves your business to one clear identity
  • 03Answer-first page rewrites: direct answers, definitions, comparisons and pricing context the models can quote
  • 04Structured data (Organization, Service, FAQPage, Product, Review, Speakable) validated on every page
  • 05llms.txt, AI-crawler permissions in robots.txt and clean crawl paths for GPTBot, ClaudeBot, PerplexityBot and Google-Extended
  • 06Third-party citation building: directories, review platforms, press and industry sources the models trust
  • 07Monthly prompt tracking with share-of-answer, citation rate and sentiment per engine
How it is measured
Share of answer — how often you are named for your prompt set
Citation rate — how often the answer links to your pages
Assisted leads — form fills and calls with an AI referrer
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

AI Search Optimization, step by step.

Step 01

Prompt map

We list the questions your buyers actually ask an assistant, run them across every engine, and record who gets named, who gets cited and why.

Step 02

Fix the source of truth

Your site becomes the canonical answer: entities, schema, answer blocks, author signals and crawler access, page by page.

Step 03

Build the corroboration

Models weigh what other sites say. We line up the reviews, listings, mentions and press that confirm your claims.

Step 04

Track and iterate

Every month we re-run the prompt set, report share of answer per engine, and move to the next set of prompts.

Questions

AI Search Optimization, answered.

How is AI search optimization different from SEO?
Traditional SEO earns a ranked link on a results page. AI search optimization earns a place inside a generated answer — a recommendation, a citation or a brand mention — across ChatGPT, Claude, Gemini, Perplexity, Copilot and Google's AI features. The two overlap heavily (the models read the same web), but AI answers weight entity clarity, direct answers, structured data and third-party corroboration far more than link volume.
Can you guarantee my business will appear in ChatGPT answers?
No one can guarantee a specific model's output, and you should be wary of anyone who says otherwise. What we can do is measure your share of answer for a defined prompt set, fix every controllable signal, build the corroboration the models rely on, and report the movement every month.
Which AI engines do you optimize for?
ChatGPT (including its search mode), Claude, Google Gemini and Google's AI Overviews and AI Mode, Perplexity, and Microsoft Copilot. We track each one separately because they source and cite differently — Perplexity leans on fresh, well-cited pages while ChatGPT leans on entity authority and reviews.
How long until we see results in AI answers?
On-site fixes are picked up within days to a few weeks by engines that browse live (Perplexity, ChatGPT search, Google AI Mode). Improvements that depend on third-party corroboration and model retraining take longer — typically one to three months for measurable share-of-answer gains.
Works with

Related capabilities

01.04

Generative Engine Optimization (GEO)

Becoming a source the answer engines cite by name.

Open01.03

Answer Engine Optimization (AEO)

Direct answers for snippets, People Also Ask, voice.

Open01.06

Entity SEO & Knowledge Graph Optimization

One consistent business entity for Google and the engines.

Open01.09

AI Visibility Tracking & Reporting

The same questions re-asked each engine, read as rates.

Open
All of module 01 · AI Search & Visibility →
Proposal

Get a written plan for AI Search Optimization in one business day.

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ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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