The channel you own and never pay to reach.
Every lead and customer you have already paid to acquire. Email and SMS are how you keep earning from that investment — with automations that run themselves and campaigns timed to your seasons, on the platform you already use.
- Klaviyo
- Mailchimp
- HubSpot
- Constant Contact
- ActiveCampaign
- SMS platforms
Module 05 · Content & SocialA list of thousands, an inbox of silence
The newsletter went out twice last year. Leads that did not close were never followed up. Past customers never heard about the new service. Cart abandoners got nothing. Meanwhile the ad budget buys new strangers every month. The cheapest revenue is sitting in the list.
Scope of the work
- 01Platform setup or cleanup: Klaviyo, Mailchimp, HubSpot, Constant Contact, ActiveCampaign or the CRM's native tool
- 02Automations: welcome, lead nurture, quote follow-up, abandoned cart and browse, post-purchase, review request, win-back, reactivation
- 03Campaign calendar: seasonal offers, launches, content digests, events
- 04Segmentation by behavior, purchase history, location and lifecycle stage
- 05SMS programs with compliant opt-in, quiet hours and two-way handling
- 06Template design, copywriting, A/B testing of subject lines and content
- 07Deliverability: authenticated sending domain (SPF, DKIM, DMARC), list hygiene, reputation monitoring
- 08Reporting in revenue and leads per flow and campaign
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalEmail & SMS Marketing, step by step.
Audit
List health, deliverability, existing flows and the gaps where revenue leaks.
Automate
The lifecycle flows are built first — they run every day without a send.
Campaign
A calendar of sends timed to seasons, launches and content.
Test and report
Subject lines, timing and offers are tested; revenue per flow is reported monthly.
Email & SMS Marketing, answered.
Which email platform should I use?
Is SMS marketing worth it?
How often should I email my list?
What about deliverability?
Related capabilities
Ecommerce Website Design
Shopify or headless stores with structured catalogs, tested checkout, feeds, tracking and email flows.
Open03.11Meta Ads — Facebook & Instagram
Creative-led Facebook and Instagram campaigns with Conversions API tracking, lead forms and speed-to-lead.
Open05.04Reputation & Review Management
Review generation, responses in your voice, monitoring across platforms and repair when it is needed.
Open05.01Content Marketing
Topic clusters built on demand, written from your experts, distributed and measured in leads.
OpenGet a written plan for Email & SMS Marketing in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
