Michael Blair — in the industry since 1999.
Michael Blair founded Zorva Labs and owns the Nashville’s Network — Nashville’s Web Design, Nashville’s Best Pros and the trade lead-generation sites. He started in healthcare information technology at Ascension Health, spent fifteen years there, and went out on his own to build and market websites for businesses that needed to be found. Every engagement here runs under his name.
From a health system’s IT floor to a network of his own.
The path is the credential. Each step below is something an engine, a client or a competitor can check.
- 01 · 1999
Healthcare information technology, Ascension Health
Started in the industry inside one of the largest health systems in the country: information technology for hospitals, where a system that goes down or a record that is wrong is not an inconvenience. The discipline of that work — measure it, document it, make it reliable — is still how every engagement here runs.
- 02 · Fifteen years
Building for an enterprise that could not afford to guess
A decade and a half at Ascension Health, in the years the web went from a brochure to the front door of the business. Requirements, integrations, data, people who depended on the result — the habits that later became a practice.
- 03 · Out on his own
A practice building and marketing websites
Left to build for businesses that had none of a health system's resources and all of its need to be found: hand-coded sites, hosting, search, then the ads and the tracking that told clients what the site was actually producing.
- 04 · Nashville’s Web Design
The local brand, and the properties to test on
The agency for Middle Tennessee home-service and local businesses — and the start of running the playbooks on properties of his own before recommending them to a client.
- 05 · The Nashville’s Network
48 trade sites, 3 spin-offs and a directory
One engine building a lead-generation site for every trade across 12 Middle Tennessee markets, plus Nashville’s Best Pros, where pros manage their own listings. Every method sold on this site is measured there first.
- 06 · Zorva Labs
The agency brand for how people search now
7 modules and 57 capabilities — SEO, the AI search layer, paid media on every platform, web and conversion, content and reputation, analytics, and the leads and automation that answer them — run by one accountable person and reported in leads.
How the work is run.
One accountable person
Michael leads every engagement, reads every message and writes the monthly report. There is no account-manager layer between the client and the work.
Tested on our own properties
Nothing is recommended that has not been run on the network, the directory or this site first, where the numbers are ours to show.
Named on the work
Every article on this site carries his byline and this page. Content for clients is published under their business and their people — never under ours.
Measured before promised
Rankings, share of answer, tracking and spend are baselined before a plan is written. Fifteen years in healthcare IT leaves a habit: no claim without the record behind it.
Recent writing.
Every article on this site is his: the byline, the opinions and the mistakes.
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May 28, 2026 · 7 minAbout Michael, answered.
Who is Michael Blair?
What does he actually do on an engagement?
Where can I verify this?
Can I work with him directly?
Tell me what you need. I reply personally.
A written plan in one business day, from the person who will run the work.