ZORVALABS
01.07E-E-A-T

Prove the expertise you already have.

Engines rank and cite sources they trust, and trust is demonstrated, not declared. E-E-A-T work surfaces the experience, credentials and reputation your business has earned — on the page and across the web — so machines can verify it.

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AI Search & Visibility — the Zorva bot (illustration)Module 01 · AI Search
The problem

Anonymous content does not get trusted

A service page with no author, a blog with no bylines, an About page with no people, reviews that live only on Google and claims with no evidence — engines see a site that could belong to anyone. In competitive and sensitive categories (health, legal, finance, home services with big tickets) that anonymity is the ceiling on your rankings and your AI citations.

What is included

Scope of the work

  • 01E-E-A-T audit against Google's quality guidelines: who is behind the site, what they know, what proves it
  • 02Author and expert pages with credentials, licenses, affiliations, headshots and linked profiles
  • 03Bylines, reviewer attributions and Person schema on every substantive page
  • 04First-hand content program: project write-ups, real photos, process detail and original data only your team could produce
  • 05Reputation layer: review generation, testimonial capture and citation of independent sources
  • 06Trust pages: policies, guarantees, licensing, insurance, editorial standards and contact transparency
How it is measured
Author and organization entities recognized by engines
Rankings and citations in sensitive, high-value categories
Review volume and rating trend
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

E-E-A-T & Authority, step by step.

Step 01

Inventory the proof

Licenses, years, certifications, awards, press, case results, reviews — we collect everything that demonstrates expertise.

Step 02

Put people on the pages

Named authors, reviewers and experts with real credentials become part of every important page.

Step 03

Publish first-hand work

Content built on your actual jobs, data and opinions — the material engines cannot find anywhere else.

Step 04

Corroborate

Independent mentions, reviews and profiles confirm the claims your site makes.

Questions

E-E-A-T & Authority, answered.

What is E-E-A-T?
Experience, Expertise, Authoritativeness and Trustworthiness — the framework Google's quality raters use to judge whether a page and its author should be trusted. It is not a single ranking factor but a lens over many signals: who wrote it, what they know, what others say about them and whether the site is transparent.
Is E-E-A-T only for medical and financial sites?
Those categories are held to the highest standard, but every commercial site benefits. A roofing company whose pages carry a licensed owner's name, real project photos and hundreds of verified reviews outranks and out-cites an anonymous competitor with stock photos.
Who should be the author on our content?
The people who actually know the subject — the owner, the lead technician, the attorney, the clinician. Content is published under the business and its named experts, never under an agency. We help capture their knowledge and write it up in their voice.
How does E-E-A-T affect AI search?
Generative engines prefer sources they can attribute to a credible person or organization. Named experts, credentials and consistent third-party corroboration make your pages safer to cite, which raises your share of answer.
Works with

Related capabilities

01.04

Generative Engine Optimization (GEO)

Be a cited source in the answers ChatGPT, Perplexity and Gemini compose — with tracking to prove it.

Open01.06

Entity SEO & Knowledge Graph Optimization

Resolve your business into one clean entity that Google's Knowledge Graph and every AI engine can trust.

Open05.04

Reputation & Review Management

Review generation, responses in your voice, monitoring across platforms and repair when it is needed.

Open05.01

Content Marketing

Topic clusters built on demand, written from your experts, distributed and measured in leads.

Open
All of module 01 · AI Search & Visibility →
Proposal

Get a written plan for E-E-A-T & Authority in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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No spam · One business day reply · Month to month