07.03AI website assistant

The visitor asks. Your site answers.

Most visitors leave with a question unanswered. A website assistant trained only on your own pages answers it in plain language — what you do, where, roughly what it costs, how to book — and turns the conversation into a call or a form, day or night.

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Lead Generation & Automation — the Zorva bot (illustration)

Module 07 · Leads & Automation

The problem

Generic chatbots answer generically, then lose the lead

An off-the-shelf chat widget knows nothing about your business, invents answers when it is unsure and hands nothing to anyone. The useful version is built from your pages and your rules: it can only say what your site says, it knows when to stop, and its whole purpose is to get a qualified visitor onto your calendar or your phone.

What we do

Scope of the work

01An assistant grounded in your own site — services, service area, process, FAQs, pricing signals — and nothing else
02Answers written in your voice with the two actions that matter placed once: book the call, send the form
03Guardrails in writing: what it may answer, what it hands to a person, what it never claims
04Suggested questions per page, so the visitor sees what it can help with
05Every conversation logged and readable, so you learn what people actually ask
06Usage caps and abuse controls, so a scripted visitor cannot run up a bill
07Quarterly retraining as pages, services and prices change

How it is measured

Conversations that end in a booking or a form

Questions answered without a phone call

New FAQ and page topics surfaced from the logs

Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

Request a proposal

How we run it

AI Website Assistant, step by step.

Step 01

Ground it

The assistant's knowledge is built from your pages and your fact sheet — nothing outside them.

Step 02

Write the rules

What it may say, what it must hand off, how it sounds; agreed with you before launch.

Step 03

Install and test

Placed on the pages where questions happen, tested with the questions your team hears every week.

Step 04

Read the logs

What visitors asked feeds the FAQs, the pages and the next round of retraining.

Try it here

The assistant in the corner of this site is built this way.

Zorva answers from these pages and nothing else, names the page it used, and hands anything it cannot answer to a person. Ask it what your own customers would ask you:

Questions

AI Website Assistant, answered.

How is this different from a chatbot plugin?

It only knows your site and your rules, it is written to hand off rather than guess, and it is built around one outcome — the booked call — instead of a generic chat window. The conversations are logged so the business learns from them.

Can it give prices?

It can say what your site says — a starting price, a range, the factors that move it — and nothing more. Quoting a job is handed to you. That line is written into the guardrails before launch.

What does it do after hours?

The same thing it does during the day: answers the question, offers the booking link or the form, and leaves you the conversation to read in the morning. Paired with instant lead response, the visitor also gets a reply the moment they submit.

Is it included with a website?

No — it is an add-on to the AI Automation module, installed on a site once the business has bought it. It runs on its own workspace and key, and it is quoted separately in the proposal.

Works with

Related capabilities

07.02

All of module 07 · Lead Generation & Automation →

Proposal

Get a written plan for AI Website Assistant in one business day.

Free scan first, then the written plan.

ReplyOne business day

ProposalWritten · scoped · priced

ContractMonth to month

Phone(629) 298-8241