ZORVALABS
03.12TikTok ads

Ads that look like the feed they run in.

TikTok rewards video that feels made for the platform — fast, honest, a person talking to a camera — and punishes anything that looks like an ad. We produce native creative, use Spark Ads to promote what already works, and track results with the Events API.

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  • TikTok
  • TikTok Shop
  • Spark Ads
  • TikTok Lead Generation
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

A polished ad is a skipped ad

Brands bring their TV spot to TikTok and pay for a swipe. The platform's audience — now well past its teenage reputation — responds to creators, demonstrations, before-and-afters and plain talk. Winning here is a creative discipline first and a media discipline second.

What is included

Scope of the work

  • 01Creative production in the native style: talking-head, demonstration, before/after, creator-style UGC
  • 02Spark Ads that boost organic posts and creator content with full ad capabilities
  • 03In-feed video, TopView and lead-generation objectives with Instant Forms
  • 04TikTok Shop campaigns for products, with catalog and video shopping ads
  • 05Pixel and Events API setup for accurate conversion tracking
  • 06Creator partnerships and whitelisting
  • 07Reporting by cost per lead, cost per sale and creative
How it is measured
Cost per lead or sale by creative
Hook rate and watch time
Incremental reach among audiences other channels miss
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

Request a proposal
How we run it

TikTok Ads, step by step.

Step 01

Concepts

Hooks and formats are planned for your business and audience.

Step 02

Produce

Native-style videos are shot and edited in volume.

Step 03

Launch

Spark and in-feed campaigns run with Events API tracking.

Step 04

Iterate

Winners are scaled; new concepts replace fatigued ones weekly.

Questions

TikTok Ads, answered.

Is TikTok only for young audiences?
No. The platform's adult audience spans every age group, including homeowners and parents, and its interest-based delivery reaches people no other channel does. Whether it fits depends on your creative capacity more than your audience's age.
What are Spark Ads?
Ads that run from an existing organic post — yours or a creator's, with permission — keeping its likes, comments and profile link. They typically outperform dark posts because they carry social proof.
Can TikTok generate leads for a service business?
Yes, through lead-generation campaigns with in-app forms and with landing pages, especially for visual services — remodeling, detailing, med spa, landscaping, dental. Follow-up speed matters as much as on Meta.
Do you make the videos?
Yes — we script, shoot or direct, and edit; and where a creator's voice fits better, we manage the partnership and whitelisting.
Works with

Related capabilities

03.11

Meta Ads — Facebook & Instagram

Creative-led Facebook and Instagram campaigns with Conversions API tracking, lead forms and speed-to-lead.

Open05.05

Video Marketing & Production

Planned shoots that produce brand films, testimonials, explainers and a month of short-form — distributed everywhere.

Open05.02

Social Media Management

A monthly calendar, real content capture, community management and reporting in visits and leads.

Open03.14

Pinterest, Snapchat, X, Reddit & Quora Ads

Pinterest, Snapchat, X, Reddit and Quora — added only where the fit is real, measured like everything else.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for TikTok Ads in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month