A digital marketing agency run like an IT department.
Zorva Labs is a Nashville, Tennessee agency for growing businesses and startups across the United States. Its founder spent fourteen years in hospital IT before he built marketing systems, and the agency still works that way: settings checked, changes logged, results measured with a date. We also own the Nashville’s Network, the local sites we run on the same build.
The name is spelled Z-O-R-V-A: Zorva Labs, sometimes searched as Zarvo Labs or Zova Labs.
Nashville, TN · US-wideA web business that became an engineering practice.
The company started as Michael Blair’s web design and hosting business, run from home while he worked in hospital IT, and became his full-time work in 2013.
For years that meant WordPress. Michael stopped recommending it because, as he puts it, the sites were slow, clunky and always being hacked, and he moved every new build to static files on Cloudflare’s network. People now put their questions to ChatGPT and to Google’s AI answers too, and whether a business gets named there comes down to things a builder decides on day one, such as which crawlers may read the site and whether each page says plainly who the business is.
So the agency is organized around those decisions. Search, ads, content and analytics are run alongside the site, measured against the same dated baseline, and reported by the person who built it.
Meet Michael Blair.
Michael Blair founded Zorva Labs in 2013 and still does the work himself. Every engagement here runs through him, from the first baseline to the monthly report.
His working life in technology began in 1997 with copiers, fax machines and the networks that tied them together. The fourteen years after that, 1999 through 2013, belonged to Ascension Health’s hospital IT: systems that had to be right every day for people who would never know they existed. That job taught the rules this agency still runs on: a baseline before a promise, every decision written down, and systems built to keep working when nobody is watching.
All through those hospital years he ran a small web design and hosting business on the side, and in 2013 it became his full-time work. Today it is Zorva Labs and the properties it owns — Nashville’s Web Design, Nashville’s Best Pros and the network of trade sites — which is where every method gets tried before a client pays for it.
He’s still the person on your account. The audit, the written plan, the build and the report all come from him, and he reads every message that comes in through this site.
His full record →The Nashville’s Network is ours.
Zorva Labs owns and operates Nashville’s Web Design, Nashville’s Best Pros and 48 trade lead-generation sites plus 3 spin-offs across 12 Middle Tennessee markets. It is where every playbook on this site is tested first, and where our clients' exclusive leads come from.
Six rules we work by.
A dated baseline first
Before anything changes we record the scan score, what Search Console shows and whether the AI engines name you, each with its date. Every report after that is read against those numbers.
Facts before words
Each page is written from a facts file about your business. A detail we don't know is marked as a question and stays off the site until you answer it, so nothing on your pages is made up.
Readable by every engine
Google, Bing, ChatGPT, Claude, Gemini, Perplexity and Copilot all read pages with crawlers. We let the search crawlers in, mark every page up with structured data and keep one consistent identity for the business.
Accounts in your name
Your domain, Google Ads, Search Console, GA4 and Business Profile stay yours, with us added as users. The code and the content belong to you too.
Nothing we would have to patch
We stopped selling WordPress. Our sites are plain files served from Cloudflare's network, so there's no plugin queue and no login page for bots to try.
Tried on our own sites first
The network we own runs on the same build and the same tracking, so a method has been used on our properties before we recommend it to a client.
What clients say.
“We are getting amazing results — many people asking where we had the site done!”
“Easy to navigate and eye catching.”
“Deep expertise in getting sites to rank high.”
About us, answered.
Where is Zorva Labs based?
What did Michael Blair do before Zorva Labs?
Who will I actually work with?
What won't Zorva Labs sell?
What does Zorva Labs own?
Ask Michael directly. He answers in writing.
Describe the business and what it runs on today. A written proposal follows within one business day, with the scope and the order of the work.