Every auction. One standard: cost per lead.
We buy in every auction that reaches your customers — search, social, video, marketplaces, streaming TV and audio — with tracking that means a conversion is a lead, consolidated campaigns that learn fast, and one monthly report that judges every channel by the same number.
Paid media fails in predictable ways: conversions that count nothing, campaigns fragmented by city, auto-applied changes nobody reviewed, budgets that ignore capacity, and reports in clicks. We fix tracking first, structure accounts to consolidate data, keep automation on a leash, and report spend, leads, cost per lead and return on ad spend against the previous period.
Management is a flat fee, never a percentage of spend, and the accounts belong to you. Ad spend is billed by the platforms directly.
Google Ads Management
Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.
- Cost per qualified lead
- Return on ad spend / lead volume against budget
- Wasted spend removed (search terms, placements, hours)
Microsoft (Bing) Ads Management
Bing, Copilot and the Microsoft Audience Network — imported, tuned separately and reported with Google.
- Cost per lead vs. Google Ads for the same terms
- Incremental lead volume at lower CPCs
- B2B leads from LinkedIn profile targeting
Performance Max Management
Performance Max with the controls that matter: strong inputs, brand exclusions, placement pruning and CRM feedback.
- Incremental conversions beyond brand and search
- Cost per lead by asset group
- Share of spend on quality placements
Google Shopping Ads
Feed-first Shopping campaigns structured by margin and reported in return on ad spend.
- Return on ad spend by product group
- Feed approval rate and eligible products
- Revenue from Shopping vs. cost
Display, Retargeting & Demand Gen Ads
Retargeting by intent, Demand Gen on YouTube and Discover, display prospecting with real placement control.
- Return-visit conversion rate
- Assisted conversions and view-through leads
- Cost per incremental conversion
YouTube Ads Management
In-stream, in-feed, Shorts and CTV with intent audiences and creative built for the skip button.
- Cost per view and view rate by creative
- Conversions and search lift from viewers
- Cost per lead vs. other channels
Google Local Services Ads (LSA) Management
Verification, lead disputes, review velocity and response-time management for the pay-per-lead unit above the map.
- Cost per booked job
- Lead volume and dispute credit rate
- Ranking position in the LSA unit
Geofencing Advertising
Fence competitors, events, job sites and neighborhoods; reach the devices that were there; measure the visits.
- Conversion-zone visits attributed to fences
- Leads by fence and creative
- Cost per visit and cost per lead
Programmatic, Connected TV & Streaming Audio Ads
Connected TV, OTT, Spotify and podcast audio and programmatic video bought by household and measured by visit.
- Completed views and cost per completed view
- Site visits and leads attributed to exposure
- Branded search lift during flights
Amazon, Walmart & Marketplace Ads
Sponsored Products, Brands, Display and DSP on Amazon plus Walmart and eBay — with listings that convert.
- ACoS and TACoS by product line
- Organic rank lift from paid sales velocity
- Profit after ad spend
Meta Ads — Facebook & Instagram
Creative-led Facebook and Instagram campaigns with Conversions API tracking, lead forms and speed-to-lead.
- Cost per qualified lead / cost per purchase
- Creative hit rate — which concepts win
- Speed-to-lead and lead-to-appointment rate
TikTok Ads Management
Native creative, Spark Ads, lead generation and TikTok Shop with Events API tracking.
- Cost per lead or sale by creative
- Hook rate and watch time
- Incremental reach among audiences other channels miss
LinkedIn Ads Management
Account-based targeting, Sponsored Content, Conversation Ads and Lead Gen Forms reported in pipeline.
- Cost per qualified lead and per opportunity
- Target-account engagement and reach
- Pipeline attributed to LinkedIn
Pinterest, Snapchat, X, Reddit & Quora Ads
Pinterest, Snapchat, X, Reddit and Quora — added only where the fit is real, measured like everything else.
- Cost per lead by channel vs. the account average
- Incremental audiences reached
- Planning-stage demand captured (Pinterest saves, clicks)
Paid Media, answered.
Which channel should I start with?
How do you charge?
Do I own the ad accounts?
How soon will I see results?
Get a written plan for Paid Media in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
