Ad accounts are systems, and most fail on setup.

Our own wedding company, Elopements Inc, is where the rule was learned. In March 2026 its Google Ads account ran thirteen campaigns split by city and match type and paid $205 for each tracked inquiry. On April 2 they were replaced by one broad-match campaign with tracking verified end to end. From July 1 to September 20, 2026, an inquiry cost $21.74, read from the account on September 21. That is a measure of how the account performs, not of what we charge.

The same setup goes into every account we run, on Google, Microsoft, Meta and the rest: tracking verified first, one consolidated structure, search terms reviewed by a person, auto-apply left off, and never a phone number in the ad text, where Google disapproves it. Management is a flat monthly fee and never a share of spend. The account is opened in your name, and Google's own policy says an agency has to give you your account's customer ID when you ask for it.