Measure everything. Decide with evidence.
Every other pillar depends on this one. Tracking that means a conversion is a lead. Attribution that follows a phone call to a closed job. One dashboard with one set of definitions. And the strategy, leadership and training to turn the numbers into decisions.
We configure GA4, Tag Manager and every ad platform from a written measurement plan, reconcile the numbers to your CRM, and track calls and forms to their source. Offline outcomes flow back to the platforms so bidding learns what a customer looks like. For home services, capacity-aligned marketing moves budgets daily with your call board.
Strategy work — audits, written plans, fractional marketing leadership and team training — gives the business an owner for the whole function and a document everyone can work from.
Analytics, GA4 & Conversion Tracking
GA4, Tag Manager and every ad platform configured so a conversion means a lead — and the numbers agree.
- Conversion counts reconciled to CRM within a defined tolerance
- Every channel reporting cost per lead from the same definitions
- Data retained and usable under consent rules
Call Tracking & Revenue Attribution
Dynamic number tracking, call scoring, CRM integration and offline conversions — reported in revenue.
- Revenue by channel, campaign and keyword
- Cost per booked job, not just per lead
- Lead quality score by source
Reporting & Marketing Dashboards
Traffic, leads, rankings, ads, reviews and AI visibility in one dashboard and a monthly report you can read in five minutes.
- Leads and cost per lead by channel, month over month
- Time to answer 'how is marketing doing' — minutes, not meetings
- Actions taken per report
Capacity-Aligned Marketing
Budgets, bids and offers that follow your call board by trade and territory — flat fee, no incentive to overspend.
- Cost per booked job by trade and territory
- Unserved lead rate (leads you could not schedule)
- Shoulder-season lead flow funded by peak savings
Digital Strategy Consulting & Marketing Audits
A full audit and a written strategy — channel mix, budgets, targets and reasoning — to run with us or without us.
- Reallocated spend and its projected effect
- Targets by channel with dates
- A single document the whole business can work from
Fractional CMO & Marketing Leadership
Senior marketing leadership on a monthly schedule: strategy, budgets, vendors, team and reporting to ownership.
- Marketing-sourced revenue and cost of acquisition
- Plan adherence — budgets and milestones met
- A function that runs on systems, not on one person
Marketing Workshops & Team Training
Working sessions on your accounts — AI search, SEO, ads, analytics, reviews — with playbooks you keep.
- Tasks the team can now run without a vendor
- Playbooks in use
- Quality of in-house work measured over time
Analytics & Strategy, answered.
Why does tracking come first?
What is capacity-aligned marketing?
Do you work with our CRM?
Can you lead our marketing without us hiring an executive?
The rest of the system
Get a written plan for Analytics & Strategy in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
