Search ads that buy customers, not clicks.
Google Search is where intent is highest and mistakes are most expensive. We run consolidated, tightly measured accounts: the right conversions tracked, the wrong search terms cut, budgets moved to what produces leads, and reporting an owner can read.
- Google Search
- Google Display
- YouTube
- Performance Max
- Google Local Services Ads
Module 03 · Paid MediaMost accounts are paying for the wrong things
Conversions that count a page view as a lead, broad match with no negatives, twelve campaigns split by city competing against each other, auto-applied recommendations turned on, and a landing page that is the homepage — this is the average account we inherit. The spend is real; the leads are guesswork.
Scope of the work
- 01Account audit and rebuild: conversion actions that mean a lead or a sale, nothing else
- 02Consolidated campaign structure — broad match with strong negatives and audience signals, never split by city with phrase and exact
- 03Search-term review every week; negative lists that grow with the account
- 04Responsive search ads written from your offers and proof, tested continuously
- 05Landing pages built for the campaign with call tracking and form tracking
- 06Budget pacing, bid-strategy management and Smart Bidding fed with real values
- 07Auto-apply recommendations kept off; every change is ours and logged
- 08Monthly report: spend, leads, cost per lead, return on ad spend, what worked, what was cut
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalGoogle Ads, step by step.
Audit and track
We fix tracking first — no optimization is real until the conversion data is.
Rebuild
Consolidated campaigns, clean negatives, ads written from your proof, landing pages that match.
Optimize weekly
Search terms, bids, budgets, ads and pages reviewed on a fixed cadence.
Report monthly
Cost per lead and return on ad spend against the previous period, plus a plain-language action list.
Google Ads, answered.
How much should I spend on Google Ads?
Do you charge a percentage of ad spend?
Why don't you split campaigns by city?
Will I own the account?
Related capabilities
Landing Page Design
One page per offer: message-matched, instant-loading, fully tracked and built to be tested.
Open06.02Call Tracking & Revenue Attribution
Dynamic number tracking, call scoring, CRM integration and offline conversions — reported in revenue.
Open03.02Microsoft (Bing) Ads Management
Bing, Copilot and the Microsoft Audience Network — imported, tuned separately and reported with Google.
Open03.03Performance Max Management
Performance Max with the controls that matter: strong inputs, brand exclusions, placement pruning and CRM feedback.
OpenGet a written plan for Google Ads in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.