Pay only for customers, not impressions.
Google Ads management for small businesses — Search, Display, and Performance Max campaigns engineered around qualified leads, booked appointments, and actual revenue. Full conversion tracking, weekly reporting, no long-term contracts.
Most small businesses are leaking ad spend
What's included in Google Ads management
- Account setup or audit + cleanup of existing campaigns
- Keyword research focused on commercial intent (not informational searches)
- Search, Performance Max, Display, and YouTube campaigns where they fit
- Conversion tracking via GA4, Google Ads, and offline conversion imports
- Custom landing pages built to convert each ad group's traffic
- Negative keyword management and budget pacing
- Weekly performance reports with clear next-step recommendations
- Monthly strategy review — what's working, what to scale, what to kill
How we run Google Ads that actually pay back
- 01
Audit and account setup
We start by understanding your customer, your average ticket size, and your real cost per acquisition target. Then we either set up a fresh account or audit and clean up your existing one — including conversion tracking, account structure, and budget allocation.
- 02
Build campaigns around conversions
Tight keyword groups around commercial-intent queries. Ads that match search intent. Landing pages built per ad group, not a generic homepage. Conversion tracking wired to capture phone calls, form fills, bookings, and purchases.
- 03
Optimize and compound
Weekly reviews of search terms, conversion data, and bid adjustments. Negative keywords pruned aggressively. Underperforming ad groups paused. Winners scaled. Most accounts see meaningful CPL drops within the first 30–60 days.
Elopements Inc.— Elopement packages — Nashville
Existing Google Ads account was running broad-match campaigns with no negative keyword discipline, $40+ CPCs, and conversions counted as 'all clicks' instead of actual booking inquiries.
Restructured the account around 12 tightly-themed ad groups, rebuilt conversion tracking to fire only on completed booking forms, added 200+ negative keywords, and built a dedicated landing page per package. Cost per booked inquiry dropped 65% in the first 60 days while inquiry volume grew.
Management fees scale with ad spend.
Most small businesses run between $1,500 and $8,000/month in Google Ads spend. Our management fee is a flat 15% of monthly ad spend, with a $400/mo minimum for accounts under $2,500/mo spend. No setup fees. Month-to-month, no contracts.
We do not recommend running Google Ads on a budget under $1,000/mo — at that spend, the data is too thin to optimize against, and most small businesses get a better ROI from local SEO + Meta Ads.
Common questions, answered.
How much should a small business spend on Google Ads?
Minimum effective spend in most service-business categories is around $1,500/month — below that, you don't have enough conversion data to optimize against. Mid-market small businesses typically spend $3,000–$8,000/month. The right number depends on your average customer value and how aggressive you want to be on growth.
How long until Google Ads start working?
Search campaigns typically show a positive ROI by week 4. Performance Max campaigns need 2–4 weeks of conversion data before the algorithm optimizes. Most clients are in the green by month 2 and compounding from month 3 onward.
What types of Google Ads campaigns do you run?
Search (the main lead-driver for most small businesses), Performance Max (Google's AI-powered cross-network campaign), Display (for retargeting), and occasionally YouTube. We don't recommend Discovery or Demand Gen campaigns for most small businesses — the volume and intent rarely justify them.
Do you handle Google Local Service Ads (LSA)?
Yes. For service businesses (roofers, plumbers, lawyers, HVAC, etc.) Local Service Ads are often the single highest-ROI channel because you only pay for actual leads. We set up the account, manage the budget, and field-test creative to maximize the lead quality coming through.
Will you build me landing pages for the ads?
Yes — we believe sending paid traffic to a generic homepage is the #1 reason most small business Google Ads underperform. We build a dedicated landing page per major ad group, with copy, CTAs, and conversion tracking matched to the search intent.
Can I leave anytime?
Yes. Month-to-month, no contracts, no exit fees. You also keep your Google Ads account, all the campaigns we built, all the conversion data, and all the landing pages. Nothing is locked to us.
Pair this with the rest of the growth stack.
Custom Website Design
Mobile-first custom websites coded around your specific business — engineered to convert visitors into paying customers.
SEO + AI Search
Get found on Google, Maps, ChatGPT, Perplexity, and AI Overviews — the five surfaces your next customer is actually searching.
Meta Ads
Facebook and Instagram advertising — pixel-correct tracking, creative production, A/B testing, and retargeting that turns spend into booked customers.
Let's bring you more customers.
Free mockup, free analysis, no sales call required. We'll show you exactly how Zorva would grow your business — before you pay a dollar.