Search ads that buy customers, not clicks.
Google Search is where intent is highest and mistakes are most expensive. We run consolidated, tightly measured accounts: the right conversions tracked, the wrong search terms cut, budgets moved to what produces leads, and reporting an owner can read.
- Google Search
- Google Display
- YouTube
- Performance Max
- Google Local Services Ads
Module 03 · Paid MediaMost accounts are paying for the wrong things
Conversions that count a page view as a lead, broad match with no negatives, twelve campaigns split by city competing against each other, auto-applied recommendations turned on, and a landing page that is the homepage — this is the average account we inherit. The spend is real; the leads are guesswork.
Scope of the work
- 01Account audit and rebuild: conversion actions that mean a lead or a sale, nothing else
- 02Consolidated campaign structure — broad match with strong negatives and audience signals, never split by city with phrase and exact
- 03Search-term review every week; negative lists that grow with the account
- 04Responsive search ads written from your offers and proof, tested continuously
- 05Landing pages built for the campaign with call tracking and form tracking
- 06Budget pacing, bid-strategy management and Smart Bidding fed with real values
- 07Auto-apply recommendations kept off; every change is ours and logged
- 08Monthly report: spend, leads, cost per lead, return on ad spend, what worked, what was cut
Scoped in a written proposal within one business day. The whole price is stated before work starts.
Request a proposalGoogle Ads, step by step.
Audit and track
We fix tracking first — no optimization is real until the conversion data is.
Rebuild
Consolidated campaigns, clean negatives, ads written from your proof, landing pages that match.
Optimize weekly
Search terms, bids, budgets, ads and pages reviewed on a fixed cadence.
Report monthly
Cost per lead and return on ad spend against the previous period, plus a plain-language action list.
Google Ads, answered.
How much should I spend on Google Ads?
Do you charge a percentage of ad spend?
Why don't you split campaigns by city?
Will I own the account?
Related capabilities
Landing Page Design
One page per offer, tracked and ready to test.
Open06.02Call Tracking & Revenue Attribution
Calls tracked by source and tied to revenue.
Open03.02Microsoft (Bing) Ads Management
Bing and Copilot ads, tuned apart from Google.
Open03.03Performance Max Management
Performance Max with brand exclusions and pruned placements.
OpenGet a written plan for Google Ads in one business day.
Free scan first, then the written plan.