ZORVALABS
02.03Off-page SEO

Authority you earn, not authority you rent.

Links from relevant, credible sites remain one of the strongest signals of trust — for Google and for the AI engines that weigh corroboration. We acquire them the way that lasts: by giving other sites a reason to link.

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SEO — the Zorva bot (illustration)Module 02 · SEO
The problem

The links you have may be the problem

Bought links from link farms, footer links from a web designer's client list, directory spam from a past agency — many sites carry a backlink profile that is holding them back rather than pushing them up. And the links that would help — from local news, industry associations, suppliers, partners and the resources people actually read — take work nobody has done.

What is included

Scope of the work

  • 01Backlink audit: every referring domain reviewed, the links that fail the rules listed with the reason, and an action for each
  • 02Removal requests with a dated log; disavow file drafted by domain for the owner's decision
  • 03Digital PR: data pieces, expert commentary and local stories pitched to journalists and editors
  • 04Resource and guide placements on sites your customers and competitors already trust
  • 05Local links: sponsorships, associations, chambers, events, suppliers and partners
  • 06Unlinked brand mentions turned into links
  • 07Monthly report of links acquired, links lost and referring-domain trend
How it is measured
Relevant referring domains gained per month
Flagged links removed or disavowed
Rankings movement on pages receiving links
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Link Building, step by step.

Step 01

Audit

We map your current profile against competitors and identify the links to fix, keep and win.

Step 02

Create the reason

Data, stories, tools and local involvement give editors a reason to link that a cold email never will.

Step 03

Outreach

Targeted, personal pitches to the sites that matter — tracked so nothing is chased twice.

Step 04

Report

Referring domains, anchor mix, lost links and the next month's targets.

Questions

Link Building, answered.

Do you buy links?
No. Paid link schemes violate Google's policies and put the site at risk of manual action. Every link we pursue is earned through content, relationships, sponsorships disclosed as such, or unlinked mentions that already exist.
How many links per month should I expect?
It depends on the market and the assets we have to work with, and we would rather report five relevant links than fifty irrelevant ones. We agree on targets in writing after the audit, based on what your competitors' profiles show is needed.
What is a backlink audit?
A review of every domain linking to your site. Each link that fails the rules is listed with the reason, and every one ends in an action: a removal request, a disavow entry drafted for your decision, or an explicit keep. There is no toxicity score — there is a to-do list.
Do links still matter with AI search?
Yes. Links are corroboration, and generative engines weight sources that other credible sites point to. Digital PR in particular produces the kind of third-party mentions AI engines treat as evidence.
Works with

Related capabilities

05.06

Digital PR

Stories pitched to press and podcasts, releases, bylines and awards — earning links and the mentions engines trust.

Open02.04

Local SEO

Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.

Open01.07

E-E-A-T & Authority Building

Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.

Open02.08

SEO Audit & Roadmap

Technical, content, local, links and AI readiness — audited and turned into a 90-day roadmap.

Open
All of module 02 · SEO →
Proposal

Get a written plan for Link Building in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month