The search auction your competitors forgot.
Bing, Copilot, Yahoo, DuckDuckGo and the Windows search box reach an older, wealthier, more desktop-bound audience — at clicks that often cost a fraction of Google's. Most advertisers never show up, which is exactly why it works.
- Bing
- Microsoft Copilot
- Yahoo
- DuckDuckGo
- Microsoft Audience Network
- LinkedIn targeting
Module 03 · Paid MediaLeft on the table
Microsoft's search share in the United States is meaningful and growing through Copilot and Windows, yet many accounts either ignore it or run a stale Google import nobody maintains. Different audiences, different bids, different search terms — a copy-and-forget campaign underperforms for the same reason a neglected Google account does.
Scope of the work
- 01Import from Google Ads with structure, negatives and conversions mapped correctly
- 02Separate bid strategies and budgets tuned to Microsoft's auction and audience
- 03LinkedIn profile targeting — company, industry and job function — for B2B campaigns
- 04Microsoft Audience Network placements and native ads where they convert
- 05Copilot and Bing AI placements as they roll out
- 06UET conversion tracking and offline conversion imports
- 07Reporting alongside Google so the two are judged together
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalMicrosoft Ads, step by step.
Import and map
Campaigns, negatives and conversions are imported and every mapping checked.
Diverge
Bids, budgets and audiences are tuned to Microsoft's auction rather than left as a mirror.
Extend
LinkedIn targeting and the Audience Network are added where the data supports them.
Report together
Microsoft and Google results are compared per lead in the same monthly report.
Microsoft Ads, answered.
Is Bing Ads worth it for a local business?
Can I just import my Google campaigns?
What is LinkedIn profile targeting?
Do you manage Copilot ads?
Related capabilities
Google Ads Management
Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.
Open03.13LinkedIn Ads Management
Account-based targeting, Sponsored Content, Conversation Ads and Lead Gen Forms reported in pipeline.
Open01.11Predictive AI Audiences
Machine-learning audiences from your own GA4 data, pushed into Google and Microsoft Ads, proven by holdout.
Open06.02Call Tracking & Revenue Attribution
Dynamic number tracking, call scoring, CRM integration and offline conversions — reported in revenue.
OpenGet a written plan for Microsoft Ads in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
