Module 01 · AI Search & Visibility

The engines changed. So did the work.

A customer who asks an assistant gets one answer, not ten links. This pillar is everything it takes to be that answer — and to be cited for it — across every AI engine your customers use.

AI Search & Visibility — the Zorva bot (illustration)
What this module does

Google's AI Overviews and AI Mode, ChatGPT, Claude, Gemini, Perplexity and Copilot now sit between your customers and your website. They synthesize an answer from the sources they can read and trust, and they name the businesses they can resolve with confidence. Most companies have never checked how they appear in those answers.

We treat AI visibility as a measurable program: a prompt set tracked across every engine, a site rebuilt to be quotable and machine-readable, an entity that resolves to one clear identity, and the third-party corroboration models rely on. Then we report share of answer every month.

Module01
Capabilities11
MeasuredShare of answer per engine for your prompt set
MeasuredCitations of your pages in AI answers and AI Overviews
MeasuredA consistent entity across Google, Bing and the AI engines
MeasuredLeads with an AI referrer you can see in analytics
01.01

AI Search Optimization (LLM Visibility)

Show up — with a citation — when customers ask ChatGPT, Claude, Gemini, Perplexity or Copilot who to hire.

  • Share of answer — how often you are named for your prompt set
  • Citation rate — how often the answer links to your pages
  • Assisted leads — form fills and calls with an AI referrer
Open
01.02

Google AI Overviews & AI Mode Optimization (AIO)

Earn the citations inside Google's AI Overviews and AI Mode — the new top of the page.

  • AI Overview citations for tracked queries
  • Organic clicks from cited pages
  • Share of AI Mode answers naming your business
Open
01.03

Answer Engine Optimization (AEO)

Become the direct answer in featured snippets, People Also Ask, voice assistants and AI chat.

  • Featured snippets and PAA placements held
  • Questions answered by your pages in AI chat
  • Calls and forms from question-led landing pages
Open
01.04

Generative Engine Optimization (GEO)

Be a cited source in the answers ChatGPT, Perplexity and Gemini compose — with tracking to prove it.

  • Share of answer per engine for the prompt set
  • Cited URLs and citation position
  • Referral sessions and leads from AI engines
Open
01.05

Schema Markup & Structured Data

A validated, connected JSON-LD graph on every page — rich results now, machine readability for every engine.

  • Valid rich results across pages (FAQ, review, breadcrumb, product)
  • Zero structured-data errors in Search Console
  • Entity resolution in Knowledge Panel and AI engines
Open
01.06

Entity SEO & Knowledge Graph Optimization

Resolve your business into one clean entity that Google's Knowledge Graph and every AI engine can trust.

  • Consistent entity description across Google, Bing and AI engines
  • Knowledge Panel presence and accuracy
  • Correct category and attributes in every listing
Open
01.07

E-E-A-T & Authority Building

Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.

  • Author and organization entities recognized by engines
  • Rankings and citations in sensitive, high-value categories
  • Review volume and rating trend
Open
01.08

llms.txt & AI Crawler Readiness

llms.txt, crawler permissions and parseable pages so ChatGPT, Claude and Perplexity can actually read you.

  • Every relevant AI crawler fetching successfully
  • llms.txt live and current
  • Key pages fully readable without JavaScript
Open
01.09

AI Visibility Tracking & Reporting

Monthly share-of-answer, citation and sentiment tracking across every major AI engine.

  • Share of answer trend per engine
  • Citation rate and cited URLs
  • Accuracy — how correctly engines describe you
Open
01.10

ChatGPT Advertising

Paid placement inside ChatGPT conversations — strategy, creative, targeting and honest measurement.

  • Cost per qualified lead vs. search and social
  • Incremental conversions attributed to the channel
  • Assisted brand lift in AI answers
Open
01.11

Predictive AI Audiences

Machine-learning audiences from your own GA4 data, pushed into Google and Microsoft Ads, proven by holdout.

  • Conversion rate of predictive audiences vs. baseline
  • Cost per acquisition change after activation
  • Incremental conversions measured by holdout
Open
Questions

AI Search, answered.

What is the difference between AIO, AEO and GEO?
AIO is optimization for Google's AI Overviews and AI Mode — earning a citation in the answer above the results. AEO (answer engine optimization) targets a single extracted answer: featured snippets, People Also Ask and voice assistants. GEO (generative engine optimization) targets the synthesized answers ChatGPT, Perplexity, Gemini and Claude compose from several sources. They share foundations — structure, schema, entities, corroboration — and we run them as one program.
Is AI search optimization worth it for a local business?
Yes. 'Who is the best roofer near me?' asked to ChatGPT or Google AI Mode returns a short list of named businesses. Being on it costs far less than buying every click, and the same work improves map-pack and organic rankings.
How do you measure AI visibility?
With a fixed prompt set run on a schedule across each engine. We log whether you are named, whether a page of yours is cited, where you appear and how you are described, and report share of answer and citation rate month over month — alongside competitors.
Does this replace SEO?
No — it sits on top of it. AI engines read the same web Google indexes, so technical health, content quality and authority still matter. The AI layer adds what the models specifically reward.
Proposal

Get a written plan for AI Search in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
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