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02.02On-page SEO

One page. One intent. Done right.

Every page should be the clearest possible answer to one search intent — in its title, its headings, its first paragraph, its links and its markup. On-page SEO is the discipline of making that true across the whole site.

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SEO — the Zorva bot (illustration)Module 02 · SEO
The problem

Pages that compete with each other and answer nobody

Three pages targeting the same keyword, a service page whose title says 'Home', a location page with the city name only in the footer, headings that are design labels rather than questions, images named IMG_4471 — on-page problems are ordinary and expensive. Engines cannot rank a page for an intent the page never clearly claims.

What we do

Scope of the work

  • 01Keyword and intent mapping: one primary intent per page, supporting terms, and questions to answer
  • 02Titles, meta descriptions and H1s written to the target and to the click
  • 03Heading structure, answer blocks and copy edits that make each page quotable and complete
  • 04Internal linking plan that moves authority to money pages and defines topic clusters
  • 05Image optimization: file names, alt text, compression, dimensions
  • 06Cannibalization resolution — merging, redirecting or redirecting pages that fight each other
  • 07Structured data aligned with the page's intent
How it is measured
Rankings for mapped keywords per page
Click-through rate from search per page
Cannibalization resolved — one page per intent
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

On-Page SEO, step by step.

Step 01

Map

Every URL gets a target intent, or gets merged, redirected or removed.

Step 02

Rewrite

Titles, headings, openings and answer blocks are rewritten page by page, in your voice.

Step 03

Link

Internal links are restructured so each cluster supports its hub.

Step 04

Measure

Rankings, impressions and click-through are tracked per page and iterated monthly.

Questions

On-Page SEO, answered.

What is on-page SEO?
Everything on the page itself that tells engines and people what it is about and why it deserves to rank: title, meta description, headings, copy, internal links, images, structured data and the intent the page is built around.
How do you decide which keywords each page targets?
From search demand, your services and margins, Search Console data and the questions customers ask. Each page gets one primary intent and a set of supporting terms; nothing gets two pages.
Will you rewrite my content?
Where it helps rankings and conversions, yes — always in the business's voice and published under its name. We show the changes before they go live.
How long does on-page work take to show results?
Title and heading changes often move within a few weeks once recrawled. Deeper content and internal-link changes build over one to three months. We report per page so you can see which moved.
Works with

Related capabilities

01.03

Answer Engine Optimization (AEO)

Direct answers for snippets, People Also Ask, voice.

Open02.06

SEO Content Writing

Pages written from the owner's facts, under their name.

Open02.01

Technical SEO

Crawling, indexing and Core Web Vitals, fixed in code.

Open02.04

Local SEO

Map-pack position across the whole area you serve.

Open
All of module 02 · SEO →
Proposal

Get a written plan for On-Page SEO in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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