Stay in front of the people who almost bought.
Most visitors leave without converting. Retargeting keeps your offer in front of them across the web, YouTube, Discover and Gmail until they are ready — and demand-generation campaigns introduce you to the people who look like your customers before they search.
- Google Display Network
- Demand Gen
- YouTube
- Discover
- Gmail
- Programmatic exchanges
Module 03 · Paid MediaDisplay is where budgets go to be wasted
Run-of-network placements on mobile games, frequency caps left at default, retargeting everyone who bounced in three seconds, creative that never changes — display gets a bad name because it is rarely run with discipline. Run well, retargeting is the cheapest conversion in the account and demand gen fills the top of the funnel.
Scope of the work
- 01Retargeting audiences by behavior: pages viewed, time on site, cart or quote started, customers to exclude
- 02Demand Gen campaigns on YouTube, Discover and Gmail with lookalike and in-market signals
- 03Display prospecting with placement exclusions, brand-safety lists and frequency caps
- 04Creative sets — static, responsive, video — refreshed on a schedule
- 05Sequenced messaging: different creative for a first visit, a quote started, a past customer
- 06View-through and assisted-conversion reporting with incrementality checks
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalDisplay & Retargeting, step by step.
Segment
Audiences are built by intent shown on the site, with exclusions for converters.
Create
Creative is produced per segment and per stage.
Control
Placements, frequency and brand safety are set before a dollar is spent.
Prove
Assisted conversions and holdout tests show what display actually adds.
Display & Retargeting, answered.
What is retargeting?
What is a Demand Gen campaign?
How do you stop display ads appearing on junk sites?
How do you measure display if people don't click?
Related capabilities
YouTube Ads Management
In-stream, in-feed, Shorts and CTV with intent audiences and creative built for the skip button.
Open03.11Meta Ads — Facebook & Instagram
Creative-led Facebook and Instagram campaigns with Conversions API tracking, lead forms and speed-to-lead.
Open03.09Programmatic, Connected TV & Streaming Audio Ads
Connected TV, OTT, Spotify and podcast audio and programmatic video bought by household and measured by visit.
Open04.03Landing Page Design
One page per offer: message-matched, instant-loading, fully tracked and built to be tested.
OpenGet a written plan for Display & Retargeting in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
