01.04Generative engine optimization

Optimized for engines that write, not list.

Generative engines compose one answer from many sources and cite the ones that shaped it. GEO makes your site one of those sources — through content that is quotable, entities that are unambiguous and claims the rest of the web confirms.

  • ChatGPT
  • Perplexity
  • Gemini
  • Claude
  • Copilot
  • AI Overviews
AI Search & Visibility — the Zorva bot (illustration)Module 01 · AI Search
The problem

Synthesized answers reward a different kind of page

When Perplexity or ChatGPT writes an answer it pulls statistics, definitions, comparisons and quotes from pages it can parse quickly and trust. Long marketing copy with no numbers, no sources and no clear entity behind it gives the model nothing to cite. Pages that state facts plainly, attribute them, and are backed by consistent information elsewhere get cited again and again.

What is included

Scope of the work

  • 01Citation-worthy content: original data points, clear definitions, structured comparisons and expert quotes with named authors
  • 02Entity architecture — Organization, Person, Service and Place markup tied together with sameAs and consistent NAP
  • 03Corroboration campaign across directories, review sites, press and industry publications the engines index
  • 04Source-page hygiene: fast, parseable HTML, no interstitials, canonical clarity, llms.txt and open AI-crawler access
  • 05Author and reviewer signals (E-E-A-T) on every substantive page
  • 06Prompt-set tracking across ChatGPT, Perplexity, Gemini, Claude and Copilot with monthly share-of-answer reporting
How it is measured
Share of answer per engine for the prompt set
Cited URLs and citation position
Referral sessions and leads from AI engines
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Generative Engine Optimization (GEO), step by step.

Step 01

Audit the corpus

We read your site the way a model does — what facts it can extract, what entities it can resolve, what it cannot verify.

Step 02

Make it quotable

Every key page gets the definitions, numbers and structured comparisons that generative engines lift into answers.

Step 03

Corroborate off-site

Listings, reviews, press and partner pages are aligned so independent sources agree with your site.

Step 04

Track share of answer

The prompt set is re-run monthly per engine; we report mentions, citations and sentiment, and expand from there.

Questions

Generative Engine Optimization (GEO), answered.

What does GEO stand for?
Generative engine optimization — improving how a business appears in the answers generated by AI systems such as ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI Overviews, where the response is written from multiple sources rather than listed as ten links.
Does GEO replace SEO?
No. Generative engines read the same web that Google indexes, so technical SEO, quality content and authority still matter. GEO adds what the models specifically reward: quotable passages, unambiguous entities, structured data and independent corroboration.
What kind of content gets cited by generative engines?
Content with something to cite: original statistics, precise definitions, step-by-step processes, honest comparisons and quotes attributed to a named expert. Generic copy with no verifiable claim rarely appears in a generated answer.
How do you measure GEO?
With a fixed prompt set run on a schedule across each engine. For every prompt we log whether you are mentioned, whether a page of yours is cited, where in the answer you appear and how you are described. Share of answer over time is the headline number.
Proposal

Get a written plan for Generative Engine Optimization (GEO) in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

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ProposalWritten · scoped · priced
ContractMonth to month
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