ZORVALABS
02.05Google Business Profile

The listing that gets the call.

For a local business the Business Profile is often the first — and only — thing a customer sees before they call. We treat it as a storefront: complete, current, reviewed and posted to every week.

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  • Google Business Profile
  • Google Maps
  • Google Search
SEO — the Zorva bot (illustration)Module 02 · SEO
The problem

Set up once, never touched again

Wrong hours after a holiday, categories chosen years ago, no posts since launch, a dozen unanswered reviews, a Q&A section where a stranger answered incorrectly, photos from a phone in 2019 — profiles decay, and Google notices. An active, complete profile outranks and out-converts a neglected one in the same neighborhood.

What is included

Scope of the work

  • 01Full optimization: primary and secondary categories, services with descriptions, attributes, hours, service areas, booking links
  • 02Weekly posts — offers, updates, events — written to your promotions and seasons
  • 03Photo and video program with geo-tagged, categorized uploads
  • 04Products and services catalog kept current
  • 05Review responses within one business day, in your voice
  • 06Q&A seeding and monitoring; spam and fake-listing reporting
  • 07Monthly report: calls, direction requests, website clicks, search queries and photo views
How it is measured
Calls, directions and clicks from the profile
Search queries the profile appears for
Review response rate and time
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Google Business Profile, step by step.

Step 01

Complete

Every field is filled correctly; categories and services are chosen from data, not guesses.

Step 02

Activate

Posts, photos, products and Q&A go live on a weekly rhythm.

Step 03

Respond

Reviews and questions are answered promptly; problems are escalated to you.

Step 04

Report

Profile actions and rankings, month over month.

Questions

Google Business Profile, answered.

Is Google Business Profile free?
The profile itself is free. Managing it well — categories, services, weekly posts, photos, responses and monitoring — takes consistent time, which is what this service provides.
How often should I post on my Business Profile?
Weekly is the rhythm that keeps a profile visibly active without becoming noise. Posts expire, so gaps show; a steady schedule is better than bursts.
Can you manage multiple locations?
Yes. Multi-location profiles are managed from a single account with location-specific posts, photos and responses, and reported per location.
What if a competitor is faking listings or reviews?
We document and report fake listings, keyword-stuffed names and suspicious review patterns through Google's channels, and track the outcome. Cleaning the pack is part of ranking in it.
Works with

Related capabilities

02.04

Local SEO

Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.

Open05.04

Reputation & Review Management

Review generation, responses in your voice, monitoring across platforms and repair when it is needed.

Open03.07

Google Local Services Ads (LSA) Management

Verification, lead disputes, review velocity and response-time management for the pay-per-lead unit above the map.

Open01.06

Entity SEO & Knowledge Graph Optimization

Resolve your business into one clean entity that Google's Knowledge Graph and every AI engine can trust.

Open
All of module 02 · SEO →
Proposal

Get a written plan for Google Business Profile in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month