Your products, in the carousel that sells.
Shopping results are chosen by the feed, not by keywords — so the work starts in Merchant Center. We fix the data, structure campaigns around margin and priority, and report the only number that matters for a store: return on ad spend.
- Google Shopping
- Google Merchant Center
- Performance Max
- Microsoft Shopping
Module 03 · Paid MediaA bad feed cannot be fixed with bids
Titles that omit the brand and size, missing GTINs, disapprovals nobody clears, one campaign for the whole catalog with a single bid — Shopping campaigns built on a weak feed show for the wrong queries at the wrong price. The feed determines what you are eligible for; the campaign structure determines what you pay.
Scope of the work
- 01Merchant Center audit: disapprovals, policy issues, missing attributes, shipping and tax settings
- 02Feed optimization — titles, descriptions, product types, custom labels — via rules or supplemental feeds
- 03Campaign structure by margin, price tier, seasonality and best sellers using custom labels and priority settings
- 04Standard Shopping for control, Performance Max for reach, with clear division of catalog
- 05Negative keyword and search-term management for Shopping queries
- 06Free listings and Merchant Center promotions
- 07Reporting by product and category in return on ad spend
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalShopping Ads, step by step.
Feed first
Every product's data is corrected so it is eligible for the queries that convert.
Structure by margin
Products are grouped so each bid reflects what a sale is worth.
Control the queries
Search terms are reviewed and negatives applied to stop unprofitable matches.
Report in ROAS
Return on ad spend by category, product and campaign every month.
Shopping Ads, answered.
What is a product feed?
Should Shopping run inside Performance Max?
Do you manage Microsoft Shopping too?
How do you handle out-of-stock products?
Related capabilities
Ecommerce SEO
Catalog architecture, category and product optimization, feeds and buying content — reported by revenue.
Open03.03Performance Max Management
Performance Max with the controls that matter: strong inputs, brand exclusions, placement pruning and CRM feedback.
Open03.10Amazon, Walmart & Marketplace Ads
Sponsored Products, Brands, Display and DSP on Amazon plus Walmart and eBay — with listings that convert.
Open04.02Ecommerce Website Design
Shopify or headless stores with structured catalogs, tested checkout, feeds, tracking and email flows.
OpenGet a written plan for Shopping Ads in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
