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03.04Shopping ads

Your products, in the carousel that sells.

Shopping results are chosen by the feed, not by keywords — so the work starts in Merchant Center. We fix the data, structure campaigns around margin and priority, and report the only number that matters for a store: return on ad spend.

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  • Google Shopping
  • Google Merchant Center
  • Performance Max
  • Microsoft Shopping
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

A bad feed cannot be fixed with bids

Titles that omit the brand and size, missing GTINs, disapprovals nobody clears, one campaign for the whole catalog with a single bid — Shopping campaigns built on a weak feed show for the wrong queries at the wrong price. The feed determines what you are eligible for; the campaign structure determines what you pay.

What we do

Scope of the work

  • 01Merchant Center audit: disapprovals, policy issues, missing attributes, shipping and tax settings
  • 02Feed optimization — titles, descriptions, product types, custom labels — via rules or supplemental feeds
  • 03Campaign structure by margin, price tier, seasonality and best sellers using custom labels and priority settings
  • 04Standard Shopping for control, Performance Max for reach, with clear division of catalog
  • 05Negative keyword and search-term management for Shopping queries
  • 06Free listings and Merchant Center promotions
  • 07Reporting by product and category in return on ad spend
How it is measured
Return on ad spend by product group
Feed approval rate and eligible products
Revenue from Shopping vs. cost
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

Request a proposal
How we run it

Shopping Ads, step by step.

Step 01

Feed first

Every product's data is corrected so it is eligible for the queries that convert.

Step 02

Structure by margin

Products are grouped so each bid reflects what a sale is worth.

Step 03

Control the queries

Search terms are reviewed and negatives applied to stop unprofitable matches.

Step 04

Report in ROAS

Return on ad spend by category, product and campaign every month.

Questions

Shopping Ads, answered.

What is a product feed?
The structured file Merchant Center reads to learn what you sell — title, description, price, availability, images, identifiers and categories. Google matches searches against the feed, so its quality controls what your ads can show for.
Should Shopping run inside Performance Max?
Often part of the catalog should — Performance Max reaches surfaces Standard Shopping does not. But margin-critical products usually belong in Standard Shopping where bids and queries can be controlled directly. We split the catalog deliberately.
Do you manage Microsoft Shopping too?
Yes. The same feed can be imported into Microsoft Merchant Center, and Shopping campaigns run on Bing at lower competition.
How do you handle out-of-stock products?
Availability is synced from the store so ads stop automatically, and custom labels keep discontinued lines out of the campaigns entirely.
Works with

Related capabilities

02.07

Ecommerce SEO

Category and product pages built to be found.

Open03.03

Performance Max Management

Performance Max with brand exclusions and pruned placements.

Open03.10

Amazon, Walmart & Marketplace Ads

Amazon, Walmart and eBay ads, with listings fixed first.

Open04.02

Ecommerce Website Design

Stores with structured catalogs, tested checkout and feeds.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for Shopping Ads in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month