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Press Kit · For Journalists & Podcasters

Zorva Labs press kit — logos, bios & boilerplate

Everything you need to write about Zorva Labs in one page — short pitches at every length, taglines, key facts, story angles and the founder bio. Email zorvalabs@gmail.com for anything custom.

The pitch

At every length.

10 words

Nashville digital marketing agency that reports in leads and owns its own network.

25 words

Zorva Labs is a full-service digital marketing agency in Nashville — SEO, AI search visibility, paid media, websites, content, analytics and lead generation — serving businesses across the United States.

50 words

Zorva Labs is a Nashville digital marketing agency that treats AI search as a measured program: share of answer and citations across Google AI, ChatGPT, Gemini, Perplexity and Copilot, reported monthly beside rankings, cost per lead and revenue. It owns the Nashville’s Network — Nashville’s Web Design, Nashville’s Best Pros and 48 trade lead-generation sites — where every method is tested first.

100 words

Zorva Labs is a full-service digital marketing agency based in Nashville, Tennessee, run by founder Michael Blair, who has worked in the industry since 1999 — fifteen years in healthcare information technology at Ascension Health, then his own practice building and marketing websites. The agency runs seven service modules covering 57 capabilities: AI search visibility (AIO, AEO, GEO, schema, E-E-A-T), SEO, paid media on every major platform, websites built to convert, content and reputation, analytics, and lead generation with AI automation. It owns and operates the Nashville’s Network of lead-generation sites, publishes free tools — a 38-check website scan, an AI answer check and a backlink check — and reports every engagement in leads.

Taglines

Pull-quote-ready lines.

  • Be the answer — on Google, in AI, everywhere your customers ask.
  • AI search, run as a measured program: share of answer, reported monthly.
  • Seven modules. 57 capabilities. One standard. Reported in leads.
  • Tested on our own network of 48 trade sites before it is recommended to a client.
  • Ask Google’s AI who it recommends in your city — the free check, no sign-up.
Key facts

Checkable, every one.

  • Founded in 2013 and run by Michael Blair; in the industry since 1999 (fifteen years in healthcare IT at Ascension Health, then his own practice)
  • Seven service modules, 57 capability pages, 23 industry playbooks — every engagement quoted to scope, flat monthly fees, month to month
  • Owner of the Nashville’s Network: Nashville’s Web Design, Nashville’s Best Pros, 48 trade lead-generation sites and 3 spin-offs across 12 Middle Tennessee markets
  • AI visibility tracked across 8 engines — Google AI Overviews, Google AI Mode, ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot and Bing
  • Free tools: the 38-check website scan (on screen in about 25 seconds), the AI answer check and the backlink check
  • Based in Nashville, Tennessee; serving businesses across the United States
Story angles

Hooks that land.

  • "The agency that measures whether ChatGPT recommends you — and reports it next to your cost per lead."
  • "A Nashville agency built its own network of 48 lead-generation sites to test its playbooks on."
  • "From a health system’s IT floor to AI search: a founder who has been in the industry since 1999."
  • "You can now ask Google’s AI who it recommends for a roofer in Franklin — from the roofer’s own address."
  • "Share of answer is the new ranking report."
Michael Blair, founder of Zorva Labs
Founder bio

Michael Blair — Founder, Zorva Labs

Michael Blair founded Zorva Labs and owns the Nashville’s Network. He has worked in the industry since 1999 — fifteen years in healthcare information technology at Ascension Health, then his own practice building and marketing websites, which grew into Nashville’s Web Design, the network of trade sites and Nashville’s Best Pros, and now Zorva Labs. He leads every engagement, reads every message and writes the monthly report; nothing is recommended that has not been run on the company’s own properties first. Email goes directly to him.

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