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05.06Digital PR

Get talked about by the sources engines trust.

Press coverage, podcast interviews, industry bylines and awards do three things at once: they build your reputation with customers, earn links no outreach email could, and create the independent corroboration that AI engines rely on when they decide who to recommend.

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Content, Social, Email & Reputation — the Zorva bot (illustration)Module 05 · Content & Social
The problem

Authority is borrowed from people who already have it

A business can say it is the best in town; a newspaper, a trade publication or a well-known podcast saying it carries weight that no ad or web page can. Most businesses have stories worth telling — local growth, original data, expert takes on news — and no one pitching them.

What we do

Scope of the work

  • 01Story development: original data, surveys, local angles, seasonal expertise and newsworthy milestones
  • 02Media list research and personal pitching to journalists, editors and producers
  • 03Press releases written and distributed, with follow-up
  • 04Podcast guest placement with talking points and preparation
  • 05Bylines and expert commentary in industry and local publications
  • 06Award and speaker nominations; press kits and media pages on your site
  • 07Coverage tracking with links, mentions and referral traffic reported
How it is measured
Placements and linking domains earned
Brand mentions in sources AI engines cite
Referral traffic and branded search lift
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Digital PR, step by step.

Step 01

Find the stories

What you know, what you have measured and what is happening around you become pitches.

Step 02

Pitch

Targeted, personal outreach to the outlets that reach your customers.

Step 03

Prepare

Talking points, quotes and materials so every placement goes well.

Step 04

Amplify and report

Coverage is shared, linked and reported with its links and mentions.

Questions

Digital PR, answered.

Does a small local business have anything newsworthy?
Almost always: expansion, hiring, community involvement, unusual jobs, original data from your work, expert reaction to local news or new regulations. The story is there; it needs framing and pitching.
How does PR help AI visibility?
Generative engines weigh what independent, authoritative sources say about a business. Press, podcasts and industry publications are exactly those sources, and their mentions raise your share of answer.
Do you guarantee coverage?
No honest PR does. We guarantee the work — stories, pitches, follow-up — and report every placement. Over a program, coverage compounds.
Works with

Related capabilities

02.03

Off-Page SEO & Link Building

Links earned from relevant sites, never bought.

Open01.07

E-E-A-T & Authority Building

Named authors, credentials and first-hand detail on the page.

Open01.04

Generative Engine Optimization (GEO)

Becoming a source the answer engines cite by name.

Open05.01

Content Marketing

Topics chosen from search demand, written from your experts.

Open
All of module 05 · Content, Social, Email & Reputation →
Proposal

Get a written plan for Digital PR in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month