Get talked about by the sources engines trust.
Press coverage, podcast interviews, industry bylines and awards do three things at once: they build your reputation with customers, earn links no outreach email could, and create the independent corroboration that AI engines rely on when they decide who to recommend.
Module 05 · Content & SocialAuthority is borrowed from people who already have it
A business can say it is the best in town; a newspaper, a trade publication or a well-known podcast saying it carries weight that no ad or web page can. Most businesses have stories worth telling — local growth, original data, expert takes on news — and no one pitching them.
Scope of the work
- 01Story development: original data, surveys, local angles, seasonal expertise and newsworthy milestones
- 02Media list research and personal pitching to journalists, editors and producers
- 03Press releases written and distributed, with follow-up
- 04Podcast guest placement with talking points and preparation
- 05Bylines and expert commentary in industry and local publications
- 06Award and speaker nominations; press kits and media pages on your site
- 07Coverage tracking with links, mentions and referral traffic reported
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalDigital PR, step by step.
Find the stories
What you know, what you have measured and what is happening around you become pitches.
Pitch
Targeted, personal outreach to the outlets that reach your customers.
Prepare
Talking points, quotes and materials so every placement goes well.
Amplify and report
Coverage is shared, linked and reported with its links and mentions.
Digital PR, answered.
Is digital PR the same as link building?
Does a small local business have anything newsworthy?
How does PR help AI visibility?
Do you guarantee coverage?
Related capabilities
Off-Page SEO & Link Building
Earned links from relevant sites through digital PR, resources and local relationships — plus a real backlink audit.
Open01.07E-E-A-T & Authority Building
Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.
Open01.04Generative Engine Optimization (GEO)
Be a cited source in the answers ChatGPT, Perplexity and Gemini compose — with tracking to prove it.
Open05.01Content Marketing
Topic clusters built on demand, written from your experts, distributed and measured in leads.
OpenGet a written plan for Digital PR in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
