Build the demand and earn the trust.
Between one search and the next, customers read your reviews, see your posts, open your emails and watch your videos. This pillar keeps every one of those touchpoints alive and consistent — and turns them into the corroboration search engines and AI models rely on.
Content is planned from search demand and written from your experts' knowledge, under their names. Social runs on an approved monthly calendar with real photos and video captured on your jobs. Email and SMS automations follow up every lead and re-engage every customer. Reviews are requested after every job and answered within a day. Digital PR earns the press, podcasts and mentions that build authority.
Everything is reported in the terms that matter: leads, revenue per flow, review velocity, placements earned and the share of voice you hold on your topics.
Content Marketing
Topic clusters built on demand, written from your experts, distributed and measured in leads.
- Rankings and AI citations per cluster
- Leads and subscribers from content
- Share of voice on the topics that matter
Social Media Management
A monthly calendar, real content capture, community management and reporting in visits and leads.
- Posting consistency and engagement rate
- Profile actions and site visits from social
- Leads and messages from social channels
Email & SMS Marketing
Lifecycle automations and seasonal campaigns on your platform, reported in revenue per flow.
- Revenue or leads per automated flow
- List growth and engagement (open, click, reply)
- Deliverability — inbox placement and complaint rate
Reputation & Review Management
Review generation, responses in your voice, monitoring across platforms and repair when it is needed.
- Review velocity and total count by platform
- Average rating trend
- Response rate and response time
Video Marketing & Production
Planned shoots that produce brand films, testimonials, explainers and a month of short-form — distributed everywhere.
- Assets produced per shoot
- Views, watch time and engagement by platform
- Conversion lift on pages with video
Digital PR
Stories pitched to press and podcasts, releases, bylines and awards — earning links and the mentions engines trust.
- Placements and linking domains earned
- Brand mentions in sources AI engines cite
- Referral traffic and branded search lift
Content & Social, answered.
Who writes and posts on our behalf?
Which of these do we actually need?
How do reviews and social affect rankings?
Can you use content we already have?
The rest of the system
Get a written plan for Content & Social in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
