SEO, AEO, AIO & GEO — the four search optimization disciplines

SEO is about ranking in the ordinary results on Google and Bing. GEO is about being one of the sources a generative engine such as ChatGPT or Perplexity names when it writes an answer.

AIO aims at one surface: the AI Overview box Google shows above its results. AEO aims at the single spoken or boxed answer, the featured snippet and what Siri, Alexa or Google Assistant read back.

On the sites we build, all four are set up from the first day: llms.txt, a JSON-LD graph, AI crawler permissions and Speakable markup. Clear, structured pages with checkable facts serve every one of them at once.

Each of the four has its own page with examples, history and how Zorva Labs approaches it; the links are in the list above.