SEO, AEO, AIO & GEO — the four search optimization disciplines
Plain-English definitions of SEO, GEO, AIO, and AEO. Each term gets its own page with examples, history, and how Zorva approaches it.
Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving a website's visibility in traditional search engine results — primarily Google and Bing — through on-page, off-site, and technical optimization.
Generative Engine Optimization
Generative Engine Optimization (GEO) is the practice of optimizing a website to be cited by AI-powered generative search engines like ChatGPT, Perplexity, Claude, and Gemini.
AI Overview Optimization
AI Overview Optimization (AIO) is the practice of structuring website content to be cited inside Google's AI Overview summary box that appears above traditional search results.
Answer Engine Optimization
Answer Engine Optimization (AEO) is the practice of structuring content so voice assistants like Siri, Alexa, and Google Assistant — and Google's featured snippets — pick your business as the single definitive answer.
Want all four baked in by default?
Every Zorva site ships with SEO + GEO + AIO + AEO optimization on day one — llms.txt, JSON-LD graph, AI crawler permissions, Speakable, the works.