ZORVALABS
02.01Technical SEO

Fix the foundation the rankings sit on.

Content and links cannot rank on a site engines struggle to crawl, render and index. Technical SEO removes every obstacle between your pages and the engines — and it is where most sites are leaking the most.

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  • Google Search Console
  • Bing Webmaster Tools
  • PageSpeed Insights
  • Screaming Frog
  • Server logs
SEO — the Zorva bot (illustration)Module 02 · SEO
The problem

Invisible problems, visible losses

Duplicate URLs splitting authority, pages blocked by an old robots rule, a redirect chain four hops deep, a layout that shifts on load, JavaScript that hides the main content, a sitemap full of 404s — none of these show up on the page a visitor sees. They show up as pages that never rank, crawl budget spent on junk, and Core Web Vitals that fail in Search Console.

What is included

Scope of the work

  • 01Full crawl and log-file analysis: what engines fetch, what they skip, where they get stuck
  • 02Indexation cleanup — canonicals, noindex, parameter handling, thin and duplicate pages
  • 03Core Web Vitals: LCP, INP and CLS fixes at the code and hosting level, not just plugins
  • 04Rendering audit so key content is in the HTML for every crawler, including AI bots
  • 05Redirect and 404 hygiene, internal link structure and site architecture
  • 06XML sitemaps, robots.txt, hreflang, pagination and structured data validation
  • 07Security and platform checks: HTTPS, headers, mobile parity, hosting performance
How it is measured
Indexed pages vs. valuable pages — closed gap
Core Web Vitals passing in field data
Crawl efficiency: share of crawl on pages that matter
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Technical SEO, step by step.

Step 01

Crawl and log

We crawl the site as Googlebot and read the server logs to see the difference between what exists and what gets crawled.

Step 02

Prioritize

Every issue is scored by impact and effort; the fixes that unlock the most rankings go first.

Step 03

Fix at the source

We implement in the codebase and hosting layer, or hand your developers exact specifications.

Step 04

Verify

Search Console, re-crawls and field Web Vitals data confirm each fix took.

Questions

Technical SEO, answered.

What does a technical SEO audit cover?
Crawlability, indexation, site architecture, internal linking, page speed and Core Web Vitals, mobile parity, rendering, canonicalization, redirects, sitemaps, robots directives, structured data, hreflang, security headers and hosting performance — each documented with the fix and its priority.
How often should technical SEO be done?
A deep audit at the start and after any redesign or platform change, plus ongoing monitoring. Sites drift — plugins update, developers ship changes, content teams create duplicates — so we re-crawl monthly and act on what changed.
Do you fix the issues or just report them?
We fix them. For sites we host and build, directly in the code. For sites on other platforms, we implement what the platform allows and provide precise, developer-ready specifications for the rest.
Does technical SEO matter for AI search?
Yes — AI crawlers are less forgiving than Googlebot. Blocked bots, JavaScript-only content and slow responses take your pages out of the pool of sources an engine can cite. Technical SEO is the first step of AI readiness.
Works with

Related capabilities

02.08

SEO Audit & Roadmap

Technical, content, local, links and AI readiness — audited and turned into a 90-day roadmap.

Open01.08

llms.txt & AI Crawler Readiness

llms.txt, crawler permissions and parseable pages so ChatGPT, Claude and Perplexity can actually read you.

Open04.05

Managed Hosting, Maintenance & Support

Global edge delivery, security, backups, monitoring and monthly changes in one plan.

Open01.05

Schema Markup & Structured Data

A validated, connected JSON-LD graph on every page — rich results now, machine readability for every engine.

Open
All of module 02 · SEO →
Proposal

Get a written plan for Technical SEO in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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No spam · One business day reply · Month to month