Teach your team to run it.
Some businesses want to own their marketing in-house. Others want to understand what their vendors are doing. Either way, a working session on your own accounts — with playbooks to keep — moves faster than a year of reading.
Module 06 · Analytics & StrategyKnowledge that walks out with the vendor
Every agency change resets the clock because nothing was documented and nobody in the business learned how it worked. Training keeps the knowledge — and the ability to judge good work from bad — inside the company.
Scope of the work
- 01Half-day and full-day workshops, on site or remote, on your accounts and your site
- 02Tracks: AI search and GEO, SEO fundamentals, local SEO and Business Profile, Google Ads, Meta Ads, analytics and reporting, reviews and reputation, content and social
- 03Playbooks, checklists and templates written for your business to keep
- 04Follow-up office hours for questions as the team applies what it learned
- 05Vendor evaluation training: how to read a report and know if the work is real
- 06Leadership briefings on where search and AI are going and what it means for the business
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalWorkshops & Training, step by step.
Scope
Who is being trained, what they will own and what they need to be able to do.
Prepare
Materials are built on your actual accounts and pages.
Teach
A working session — doing, not watching.
Support
Playbooks and office hours as the team puts it into practice.
Workshops & Training, answered.
Who is the training for?
Is it generic or specific to us?
Can we train instead of hiring you?
Do you offer ongoing coaching?
Related capabilities
Digital Strategy Consulting & Marketing Audits
A full audit and a written strategy — channel mix, budgets, targets and reasoning — to run with us or without us.
Open06.06Fractional CMO & Marketing Leadership
Senior marketing leadership on a monthly schedule: strategy, budgets, vendors, team and reporting to ownership.
Open01.01AI Search Optimization (LLM Visibility)
Show up — with a citation — when customers ask ChatGPT, Claude, Gemini, Perplexity or Copilot who to hire.
Open02.08SEO Audit & Roadmap
Technical, content, local, links and AI readiness — audited and turned into a 90-day roadmap.
OpenGet a written plan for Workshops & Training in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
