ZORVALABS
06.01Analytics & tracking

If it is not measured, it is a guess.

Every optimization decision — bids, pages, budgets, channels — is only as good as the data behind it. We set up GA4, Tag Manager and the ad platforms so a conversion means a lead or a sale, nothing more and nothing less, and so the numbers agree with your bank account.

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  • Google Analytics 4
  • Google Tag Manager
  • Search Console
  • Meta Conversions API
  • Server-side tagging
Analytics & Strategy — the Zorva bot (illustration)Module 06 · Analytics & Strategy
The problem

Three tools, three different numbers

GA4 says forty leads, Google Ads says ninety, the CRM says twenty-two. Events fire twice, the thank-you page counts refreshes, the phone calls are invisible and consent settings silently drop half the traffic. Decisions made on that data are worse than decisions made on none.

What is included

Scope of the work

  • 01Measurement plan: what a conversion is for your business, by channel and by value
  • 02GA4 property configured properly — events, key events, conversion values, audiences, data retention, internal filters
  • 03Google Tag Manager with a documented container: form submissions, calls, chats, scroll and engagement where they matter
  • 04Ad platform conversions: Google Ads, Microsoft, Meta Conversions API, LinkedIn, TikTok Events API
  • 05Server-side and first-party tracking to recover what browsers block
  • 06Search Console, Business Profile and call-tracking data connected
  • 07Consent management configured to law and to keep data usable
  • 08Validation: every event tested and reconciled against the CRM
How it is measured
Conversion counts reconciled to CRM within a defined tolerance
Every channel reporting cost per lead from the same definitions
Data retained and usable under consent rules
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Analytics & GA4, step by step.

Step 01

Define

Conversions and values are written down before anything is tagged.

Step 02

Implement

GA4, Tag Manager and platform tags are built from the plan and documented.

Step 03

Validate

Every event is tested on real devices and reconciled with real leads.

Step 04

Maintain

Tags are reviewed when the site or platforms change; drift is caught early.

Questions

Analytics & GA4, answered.

Is my GA4 set up correctly?
Most properties we audit are not — default events counted as conversions, no values, internal traffic included, thank-you pages counting refreshes, key events missing for calls. An audit takes a few hours and usually changes the numbers materially.
What is server-side tracking?
Sending conversion events from your server to the ad platforms and analytics rather than relying only on browser scripts, which ad blockers and privacy features increasingly block. It recovers lost conversions and improves the data the platforms optimize on.
Do I need a consent banner?
If you serve visitors in regions with consent laws, or use Google's consent-based features, yes. Configured properly it keeps you compliant without discarding the data you rely on.
Can you connect analytics to my CRM?
Yes — leads carry their source, campaign and click IDs into the CRM, and closed-deal outcomes flow back to the ad platforms as offline conversions, so bidding learns what a real customer looks like.
Works with

Related capabilities

06.02

Call Tracking & Revenue Attribution

Dynamic number tracking, call scoring, CRM integration and offline conversions — reported in revenue.

Open06.03

Reporting & Marketing Dashboards

Traffic, leads, rankings, ads, reviews and AI visibility in one dashboard and a monthly report you can read in five minutes.

Open03.01

Google Ads Management

Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.

Open04.04

Conversion Rate Optimization (CRO)

Research, hypotheses and proper A/B tests that raise conversion rate across every channel you pay for.

Open
All of module 06 · Analytics & Strategy →
Proposal

Get a written plan for Analytics & GA4 in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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No spam · One business day reply · Month to month