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05.01Content marketing

Content with a job to do.

Publishing for its own sake fills a blog and empties a budget. A content program starts from the questions that lead to your services, answers them better than anyone in your market, and puts each piece to work in search, AI answers, email and social.

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Content, Social, Email & Reputation — the Zorva bot (illustration)Module 05 · Content & Social
The problem

A blog nobody reads and engines ignore

Monthly posts on whatever came to mind, no keyword research, no author, no internal links to the services, no distribution — most business blogs are a graveyard. Content earns its keep when every piece is chosen for demand, written from expertise, structured to be cited and routed to the people who should read it.

What we do

Scope of the work

  • 01Content strategy: topic clusters mapped to services, demand, funnel stage and competitor gaps
  • 02Editorial calendar with owners, formats and target queries
  • 03Guides, articles, comparisons, checklists and case studies written from expert interviews
  • 04On-page structure, schema and internal links on every piece; author pages for your experts
  • 05Distribution: email digests, social posts, Business Profile posts and partner sharing
  • 06Refresh and consolidation of existing content that has slipped
  • 07Reporting in rankings, AI citations, subscribers and leads attributed to content
How it is measured
Rankings and AI citations per cluster
Leads and subscribers from content
Share of voice on the topics that matter
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Content Marketing, step by step.

Step 01

Strategy

Clusters, priorities and a calendar built on demand and business goals.

Step 02

Produce

Expert interviews, drafting, editing and structure — published under your name.

Step 03

Distribute

Each piece goes out through email, social and profiles, and is linked from the site.

Step 04

Measure and refresh

Performance per piece drives the next quarter's calendar and refreshes.

Questions

Content Marketing, answered.

How often should we publish?
As often as you can publish something worth reading — for most businesses that is two to four substantial pieces a month, plus refreshes. Cadence matters less than relevance and quality.
Who writes it?
Our writers, from interviews with your experts, and every piece is published under your business and its named people. The expertise is yours; we make it readable, findable and quotable.
What is a topic cluster?
A hub page on a core topic — say, water heater replacement — supported by linked articles on the specific questions around it: cost, tankless vs. tank, signs of failure, permits. Clusters build authority on the topic and route readers to the service.
How does content help with AI search?
AI engines cite pages that answer specific questions clearly, carry an identifiable author and are corroborated elsewhere. A cluster of expert-written, well-structured pieces is exactly the kind of source they draw from.
Works with

Related capabilities

02.06

SEO Content Writing

Pages written from the owner's facts, under their name.

Open05.02

Social Media Management

A monthly social calendar built from your real work.

Open05.03

Email & SMS Marketing

Email and SMS flows, each reported by its revenue.

Open01.07

E-E-A-T & Authority Building

Named authors, credentials and first-hand detail on the page.

Open
All of module 05 · Content, Social, Email & Reputation →
Proposal

Get a written plan for Content Marketing in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

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No spam · One business day reply · Month to month