Content with a job to do.
Publishing for its own sake fills a blog and empties a budget. A content program starts from the questions that lead to your services, answers them better than anyone in your market, and puts each piece to work in search, AI answers, email and social.
Module 05 · Content & SocialA blog nobody reads and engines ignore
Monthly posts on whatever came to mind, no keyword research, no author, no internal links to the services, no distribution — most business blogs are a graveyard. Content earns its keep when every piece is chosen for demand, written from expertise, structured to be cited and routed to the people who should read it.
Scope of the work
- 01Content strategy: topic clusters mapped to services, demand, funnel stage and competitor gaps
- 02Editorial calendar with owners, formats and target queries
- 03Guides, articles, comparisons, checklists and case studies written from expert interviews
- 04On-page structure, schema and internal links on every piece; author pages for your experts
- 05Distribution: email digests, social posts, Business Profile posts and partner sharing
- 06Refresh and consolidation of existing content that has slipped
- 07Reporting in rankings, AI citations, subscribers and leads attributed to content
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalContent Marketing, step by step.
Strategy
Clusters, priorities and a calendar built on demand and business goals.
Produce
Expert interviews, drafting, editing and structure — published under your name.
Distribute
Each piece goes out through email, social and profiles, and is linked from the site.
Measure and refresh
Performance per piece drives the next quarter's calendar and refreshes.
Content Marketing, answered.
How often should we publish?
Who writes it?
What is a topic cluster?
How does content help with AI search?
Related capabilities
SEO Content Writing
Service, location and guide pages written from real expertise, structured for search and AI, under your byline.
Open05.02Social Media Management
A monthly calendar, real content capture, community management and reporting in visits and leads.
Open05.03Email & SMS Marketing
Lifecycle automations and seasonal campaigns on your platform, reported in revenue per flow.
Open01.07E-E-A-T & Authority Building
Author pages, credentials, first-hand content and reputation signals that make engines trust — and cite — you.
OpenGet a written plan for Content Marketing in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
