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Free tool · website scan

See your site the way Google and the AI engines see it.

Drop in a domain. A minute later you have 85 checks across the home page, a service page and a post: what passed, what failed, what it would take to fix, and a score you can send to whoever built the site. No login, no email gate.

ReadsHome page · a service page · a post · robots, llms.txt, sitemap, certificate
MeasuresGoogle PageSpeed (mobile) · 85 checks in 7 categories
TakesAbout a minute
CostsNothing · no sign-up · once a month per domain
ThenA public link, and a person reads it if you ask
Free website scan · 85 checks · about a minute

Scan a website

No login, no email. The home page, a service page and a post, read the way Google and the AI engines read them: titles, schema, llms.txt, crawler access, PageSpeed, the certificate, the phone number, the form, the reviews. On screen, as a PDF, and at its own link.

01

Three pages, not one

The home page, then a service page and a post picked from the sitemap — so the scan sees whether the inner pages carry their own titles, descriptions and questions, or repeat each other with a word swapped.

02

What the engines fetch

Google PageSpeed's mobile Lighthouse run, robots.txt and which AI crawlers it lets in, llms.txt, the sitemap and its dates, the certificate on both www and apex, the http redirect, the share image, and a made-up URL to see whether missing pages really return 404.

03

Whether it earns the call

A tappable phone number, a form on the page, a call to action in the first screen, reviews or a rating, trust language, the service area. For a service business the site's job is the call, so the scan grades that too.

The 85 checks

Seven areas, weighted by what they are worth now.

The score is the sum of seven areas, each worth a set share of the 100, and AI search carries the most: 30 points. Google now answers more searches on its own page, and what gets named there, or in ChatGPT, Gemini and Perplexity, is whatever those engines can read and quote. The figures behind that are in the questions below.

Inside each area a critical check counts three times what a minor one counts. Checks that are noted but never scored (a chat option, a named person on the home page) show as info. A warning is worth a quarter of a pass, and an area’s points drop faster than its checks do: 90% of the work there earns 85% of its points, half of it earns about a third. When Google PageSpeed cannot be measured, the report says so and the score is marked provisional rather than quietly leaving performance out.

  • 15 pointsTechnical SEO & indexability20 checks · Indexable by search engines · Canonical URL · Sitemap · Sitemap dates · …
  • 20 pointsOn-page SEO & content17 checks · Page title · Meta description · Single H1 · Title and H1 differ · …
  • 30 pointsAI search / AEO / GEO readiness14 checks · llms.txt · AI crawlers allowed · Readable without JavaScript · AI answers may quote the page · …
  • 10 pointsLocal SEO & entity signals6 checks · Business entity schema · Business schema completeness · Address and phone on the page · Linked to its profiles · …
  • 10 pointsPerformance & mobile15 checks · Mobile PageSpeed score · Largest Contentful Paint (LCP) · Cumulative Layout Shift (CLS) · Interaction to Next Paint (INP) · …
  • 10 pointsTrust / E-E-A-T / reputation7 checks · Reviews on the page · Trust signals · Article schema on the post · A named person · …
  • 5 pointsConversion & lead generation6 checks · Tappable phone number · Contact form · Call to action in the first screen · Analytics installed · …
Questions

The website scan, explained.

What does the free website scan check?
It reads the home page, a service page and a post the way Google and the AI engines read them and scores seven areas that add up to 100: technical SEO (15 points: indexability, the sitemap, redirects, the certificate on both www and apex, HTTPS and the headers), on-page SEO (20: titles, descriptions, headings, the words in the HTML, and whether the inner pages repeat each other), AI search readiness (30: llms.txt, the AI crawlers let in by robots.txt and at the edge, a page that reads without JavaScript, questions asked and answered, FAQ markup that matches the page), local and entity signals (10: the business node, the address and phone, the links to its profiles), speed and mobile (10, from Google PageSpeed), trust (10: reviews, a license, real photos rather than stock or AI, not a template) and whether the page turns a visitor into a call (5). Every check says what it found and how we would fix it.
What does it check that a Lighthouse test doesn't?
The standard our own sites are built to: every internal link, each inner page's canonical, schema and share card, stock phrases and leftover template text, specifics a competitor couldn't copy, photos from iStock and other stock libraries or made by ChatGPT, a stock Wix or WordPress theme, text too faint to read on a phone, and a quote form that only opens an email.
Why does AI search count for 30 of the 100 points?
Because that is where the clicks went. Ahrefs measured 300,000 keywords and found the top-ranked page gets 58% fewer clicks when an AI Overview sits above it (December 2025), and SparkToro's clickstream data has 68% of Google searches ending with no click at all (January–April 2026). The businesses that still get named are the ones Google's AI, ChatGPT, Gemini and Perplexity can read and quote, so a site those engines can't read, or one that answers none of the questions people ask them, loses more than it would from any other single gap.
How long does the scan take?
Usually thirty to sixty seconds. The pages themselves are read in a second or two; most of the wait is Google PageSpeed running a mobile Lighthouse test of your home page. If PageSpeed does not answer, the report still comes back and is marked provisional: the performance checks are left out of the score until a later scan can measure them.
Why can I only scan a domain once a month?
The scan is free and every run costs a PageSpeed test and a minute of a server, so each domain gets one scan every 30 days. A repeat inside the month shows the stored report and the date the next scan opens. If you have fixed things and want a fresh read sooner, leave your details under the result and Michael will run it by hand.
Is my scan public?
Yes. Every scan of a live public website is published at its own link, so you can send it to a developer or a colleague, and the domain joins the leaderboard with its score. Deploy previews and staging hosts are never published. To have a domain removed, email zorvalabs@gmail.com.
What score should a website get?
Our goal is always 95 or better: it's what Zorva Labs and Nashville's Web Design aim for on every site we build, and the checks are the same standard those sites are built to. The score is strict on purpose. A warning counts a quarter of a pass, and an area's points drop faster than its checks, so a site that has done half the work scores well under half. Most of the contractor sites we scanned around Franklin this month land under 60; a score in the 80s means a sound site with a few gaps.
If the score was low

The work that gets a site to 95.

Websites built to passStatic, fast, hand-written from the business's own facts, every page with its own questions and schema.AI search visibilityllms.txt, the entity, the crawler access and the structure that let the answer engines cite the site.The leaderboardEvery published scan, best to worst — see what the sites that pass have in common.
Proposal

Want the fixes done for you?

Tell us the business. A written, priced proposal comes back in one business day — and the site is rescanned when the work ships.

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ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
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