See your site the way Google and the AI engines see it.

It reads the home page, a service page and a post the way Google and the AI engines read them and scores six areas that add up to 100: technical SEO and indexability (10 points: indexability, the sitemap, redirects, the certificate on both www and apex, HTTPS and the headers), on-page SEO and content (25: titles, descriptions, headings, the words in the HTML, a page for each service, inner titles that lead with the subject, service pages that link each other, a menu a thumb can use, whether the inner pages repeat each other, an About page and a privacy policy, your own photos rather than stock or AI-made pictures, and not a stock template), AI search readiness (35: llms.txt, the AI crawlers let in by robots.txt and at the edge, a page that reads without JavaScript, a first paragraph that says what the page is about, questions asked and answered, FAQ markup that matches the page), local and entity signals (5: the business node under the trade's own schema type, the address and phone, the towns served, the links to its profiles), speed, scripts and mobile (20, from Google PageSpeed: the scripts and the third parties behind them, what blocks the first paint, the page's weight, the hero image, the fonts, caching, and popups, sliders and stacked chat widgets) and whether the page turns a visitor into a call (5, including a lead form that fits a phone and no CAPTCHA puzzle). Reviews on the page, the hours and trust language such as a license or insurance are noted in the report but never scored. Every check says what it found and how we would fix it.

The standard our own sites are built to: every internal link, a page for each service, each inner page's canonical, schema and share card, stock phrases and leftover template text, specifics a competitor couldn't copy, photos from iStock and other stock libraries or made by ChatGPT, a stock Wix or WordPress theme, every third-party script the page loads and whose it is, a popup on arrival, a hero slider, more than one chat widget, text too faint to read on a phone, a lead form too long or unlabeled to fill on a phone, and a quote form that only opens an email.

Because that is where the clicks went. Ahrefs measured 300,000 keywords and found the top-ranked page gets 58% fewer clicks when an AI Overview sits above it (December 2025), and SparkToro's clickstream data has 68% of Google searches ending with no click at all (January–April 2026). The businesses that still get named are the ones Google's AI, ChatGPT, Gemini and Perplexity can read and quote, so a site those engines can't read, or one that answers none of the questions people ask them, gives up more than a third of the score. It is also where a hand-built site and a WordPress, Wix or Squarespace one differ most: FAQ markup, an llms.txt and a block that answers the page's question are on every site we build and on a minority of the rest.

Because it is the widest gap between a templated site and one built by hand, and the one you can check without taking our word for it: Google PageSpeed lists every script a page loads. Builder and WordPress sites tend to carry a pile of third-party scripts, a popup, a slider and a chat widget or two, all of which a phone has to load and run before the page responds; ours load an analytics tag and the form's bot check. Hygiene almost every site passes already carries few points, so the weight went where the difference is.

Usually thirty to sixty seconds. The pages themselves are read in a second or two; most of the wait is Google PageSpeed running a mobile Lighthouse test of your home page. If PageSpeed does not answer, the report still comes back and is marked provisional: the performance checks are left out of the score until a later scan can measure them.

The scan is free and every run costs a PageSpeed test and a minute of a server, so each domain gets one scan every 30 days. A repeat inside the month shows the stored report and the date the next scan opens. If you have fixed things and want a fresh read sooner, leave your details under the result and Michael will run it by hand.

Yes. Every scan of a live public website is published at its own link, so you can send it to a developer or a colleague, and the domain joins the leaderboard with its score. Deploy previews and staging hosts are never published. To have a domain removed, email michael@zorvalabs.com.

Our goal is always 95 or better: it's what Zorva Labs and Nashville's Web Design aim for on every site we build, and the checks are the same standard those sites are built to. The score is strict on purpose. A warning counts a quarter of a pass, and an area's points drop faster than its checks, so a site that has done half the work scores well under half. Most of the contractor sites we scanned around Franklin this month land under 60; a score in the 80s means a sound site with a few gaps.