ZORVALABS
03.10Marketplace ads

Win the buy box and the search results.

Marketplaces are where product searches with a card in hand happen. We run Amazon, Walmart and eBay advertising alongside listing optimization so the ad, the listing and the reviews all pull in the same direction — and report it in advertising cost of sales.

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  • Amazon Ads
  • Amazon DSP
  • Walmart Connect
  • eBay Promoted Listings
  • Target Roundel
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

Auto campaigns and hope

Automatic targeting left running for a year, no negative ASINs, bids never adjusted by placement, a listing with two photos and no A+ content, ACoS reported but never tied to profit — marketplace accounts drift into paying for sales that would have happened anyway. Structure and listing quality decide the outcome.

What is included

Scope of the work

  • 01Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP where scale justifies it
  • 02Walmart Connect Sponsored Search and eBay Promoted Listings
  • 03Campaign architecture by product line, match type and branded vs. non-branded, with negative harvesting
  • 04Listing optimization: titles, bullets, backend terms, images, A+ content and Brand Store
  • 05Review and rating strategy within marketplace policy
  • 06Inventory-aware pacing so ads stop before stock-outs
  • 07Reporting in ACoS, TACoS and profit by product
How it is measured
ACoS and TACoS by product line
Organic rank lift from paid sales velocity
Profit after ad spend
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

Request a proposal
How we run it

Amazon & Marketplace Ads, step by step.

Step 01

Audit

Account structure, search-term waste, listing quality and true profitability by product.

Step 02

Fix the listings

Content, images and A+ so paid traffic converts.

Step 03

Restructure

Campaigns rebuilt by product line and intent with harvested keywords and negatives.

Step 04

Scale profitably

Bids, placements and budgets managed to profit; reported monthly.

Questions

Amazon & Marketplace Ads, answered.

What is ACoS?
Advertising cost of sales — ad spend divided by the sales it produced. TACoS (total ACoS) divides ad spend by all sales, which shows whether advertising is lifting organic sales too. We report both and tie them to product margins.
Should I use Amazon DSP?
DSP reaches shoppers on and off Amazon with display and video, and becomes worthwhile at meaningful monthly budgets. For most brands, Sponsored campaigns come first; DSP is added when retargeting and reach justify it.
Can you advertise on Walmart and eBay too?
Yes. Walmart Connect and eBay Promoted Listings are managed alongside Amazon so the products, budgets and reporting are coordinated.
Do you also handle the listings?
Yes — advertising cannot fix a weak listing. Titles, bullets, images, A+ content and the Brand Store are part of the work.
Works with

Related capabilities

02.07

Ecommerce SEO

Catalog architecture, category and product optimization, feeds and buying content — reported by revenue.

Open03.04

Google Shopping Ads

Feed-first Shopping campaigns structured by margin and reported in return on ad spend.

Open04.02

Ecommerce Website Design

Shopify or headless stores with structured catalogs, tested checkout, feeds, tracking and email flows.

Open06.03

Reporting & Marketing Dashboards

Traffic, leads, rankings, ads, reviews and AI visibility in one dashboard and a monthly report you can read in five minutes.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for Amazon & Marketplace Ads in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month