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03.06YouTube ads

Reach them where they are already watching.

YouTube is the second-largest search engine and the biggest screen in most living rooms. With intent-based audiences and creative built for the skip button, it produces leads directly and lifts every other channel.

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  • YouTube
  • YouTube Shorts
  • Connected TV
  • Google Video Partners
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

Five seconds to earn the next twenty-five

Repurposed TV spots, brand-first openings and no clear offer get skipped at second five and charged nothing — and teach you nothing. Campaigns that target by search behavior, open with the problem and close with an offer earn the view, the click and the search that follows.

What we do

Scope of the work

  • 01Custom-intent and in-market audiences built from the searches your buyers make
  • 02Skippable in-stream, in-feed, Shorts and non-skippable formats chosen by goal
  • 03Creative direction and production: scripts, edits and hooks tested against each other
  • 04Connected-TV placement for household reach in your service area
  • 05Retargeting of viewers into search and display
  • 06Conversion, search-lift and brand-lift measurement
How it is measured
Cost per view and view rate by creative
Conversions and search lift from viewers
Cost per lead vs. other channels
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

YouTube Ads, step by step.

Step 01

Audience

We define who should see the video by what they search and watch.

Step 02

Creative

Hooks and offers are written for the skip button; several versions run.

Step 03

Launch and test

Formats and audiences compete; winners get budget.

Step 04

Measure the lift

Conversions plus search and brand lift show the full effect.

Questions

YouTube Ads, answered.

Do I need a professional video?
You need a clear one. Phone footage of a real technician explaining a real problem outperforms a polished brand spot on YouTube more often than not. We script, direct and edit for the format either way.
What does a YouTube view cost?
It varies by audience and format, but skippable in-stream typically costs cents per completed view, and you are not charged for views skipped before thirty seconds. The economics reward creative that earns attention.
Can YouTube ads generate leads for a local business?
Yes, with custom-intent audiences based on local searches, geographic targeting and a direct offer with a call or form. It also lifts branded search, which shows up in Google Ads and organic.
How is YouTube different from connected TV?
Connected TV is YouTube and other streaming apps watched on a television — less clickable, more household-level. We use it for reach in a service area and measure it by search and brand lift rather than clicks.
Works with

Related capabilities

05.05

Video Marketing & Production

Planned shoots cut into films, testimonials and short clips.

Open03.05

Display, Retargeting & Demand Gen Ads

Retargeting and Demand Gen with placements you can see.

Open03.09

Programmatic, Connected TV & Streaming Audio Ads

Streaming TV and audio bought by household.

Open03.01

Google Ads Management

Consolidated broad-match campaigns, tracking verified before spend.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for YouTube Ads in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month