03.08Geofencing

Advertise to the people who were just there.

Draw a boundary around a competitor's showroom, a trade show, a new subdivision or your own job sites, and reach the devices that entered it with ads for weeks afterward. Geofencing turns physical presence into a targetable audience.

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Programmatic mobile
Addressable geofencing
Conversion zones

Paid Media — the Zorva bot (illustration)

Module 03 · Paid Media

The problem

The most valuable audiences are places, not keywords

The homeowners in the neighborhood where you just installed three roofs, the attendees of the home show, the people shopping your competitor — none of them are a keyword. Geofencing reaches them by where they have been, with addressable targeting precise enough for individual households.

What is included

Scope of the work

01Geofence design: competitor locations, events, venues, job sites, neighborhoods and addressable household lists
02Conversion zones so store visits and office visits after an ad are measured
03Creative and landing pages matched to the audience and location
04Frequency and lookback windows set to the buying cycle
05Programmatic delivery across apps and mobile web with brand-safety controls
06Reporting on impressions, clicks, conversion-zone visits and leads by fence

How it is measured

Conversion-zone visits attributed to fences

Leads by fence and creative

Cost per visit and cost per lead

Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

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How we run it

Geofencing, step by step.

Step 01

Map the fences

We choose the locations and windows that match how your customers move.

Step 02

Build the audience

Devices seen inside a fence become an audience for the lookback period.

Step 03

Serve and sequence

Creative reaches them across apps and sites with capped frequency.

Step 04

Measure visits

Conversion zones and lead tracking show what the fences produced.

Questions

Geofencing, answered.

What is geofencing advertising?

Targeting mobile devices based on their physical presence inside a defined boundary — a building, an event, a neighborhood — and serving ads to those devices across apps and websites during a lookback window after they leave.

Is geofencing legal and privacy-safe?

Yes, when run through platforms that use opt-in location data and comply with privacy law. Audiences are anonymous device groups; no individual is identified. Sensitive locations such as healthcare facilities are restricted.

What is addressable geofencing?

Fencing at the property-parcel level from a list of addresses — a mailing list, a neighborhood, past customers — so ads reach the households you choose rather than a broad radius.

Which businesses use geofencing well?

Home services targeting neighborhoods around completed jobs, dealerships and retailers fencing competitors, medical and legal practices fencing relevant venues, and any business that exhibits at events.

Works with

Related capabilities

03.05

All of module 03 · Paid Media →

Proposal

Get a written plan for Geofencing in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day

ProposalWritten · scoped · priced

ContractMonth to month

Phone(629) 298-8241

Advertise to the people who were just there.

The most valuable audiences are places, not keywords

Scope of the work

Geofencing, step by step.

Map the fences

Build the audience

Serve and sequence

Measure visits

Geofencing, answered.

Related capabilities

Display, Retargeting & Demand Gen Ads

Programmatic, Connected TV & Streaming Audio Ads

Local SEO

Landing Page Design

Get a written plan for Geofencing in one business day.

Tell us what you need