ZORVALABS
03.09Programmatic · CTV · Audio

TV and radio, bought with digital precision.

Streaming moved television and radio onto targetable, measurable inventory. Connected TV, OTT apps, Spotify and podcast audio and programmatic video let a regional business buy the living room and the commute by household, zip code and interest — with reporting a broadcast buy never had.

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  • Hulu
  • Roku
  • Samsung TV Plus
  • Pluto TV
  • Tubi
  • Sling
  • Spotify
  • Pandora
  • iHeartRadio
  • Podcast networks
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

Broadcast reach without the broadcast waste

Cable and radio buys pay for every household in the market, including the ones that will never hire you, and report ratings estimates. Streaming inventory targets the households and listeners that match your customers, caps frequency, and reports impressions, completions, site visits and conversions by creative.

What is included

Scope of the work

  • 01Connected TV and OTT across Hulu, Roku, Samsung TV Plus, Pluto, Tubi, Sling, Disney and the major apps
  • 02Streaming audio on Spotify, Pandora, iHeart and podcast networks
  • 03Programmatic display and online video with private marketplace deals for premium inventory
  • 04Household, zip-code, demographic, interest and addressable targeting
  • 05Creative production: 15- and 30-second video, audio spots with voice and music
  • 06Cross-device attribution: site visits, leads and search lift after exposure
How it is measured
Completed views and cost per completed view
Site visits and leads attributed to exposure
Branded search lift during flights
Pricing

Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.

Request a proposal
How we run it

Programmatic, CTV & Audio, step by step.

Step 01

Plan

Audience, geography, budget and inventory mix are planned around your service area and season.

Step 02

Produce

Video and audio spots are written and produced for the formats.

Step 03

Buy

Programmatic delivery across the chosen apps and networks with frequency control.

Step 04

Attribute

Exposure is matched to site visits, leads and search lift and reported by creative.

Questions

Programmatic, CTV & Audio, answered.

Can a local business afford connected TV?
Yes — inventory is bought by impression with geographic and household targeting, so a campaign covering one metro or a handful of zip codes is realistic at budgets far below a cable buy.
How is CTV measured?
Impressions and completion rate by app and creative, plus cross-device attribution: devices in exposed households that later visit the site, submit a form or search the brand. It is not click-based, and we say so up front.
What is programmatic advertising?
Buying ad impressions through automated auctions across many publishers and apps using a demand-side platform, with targeting, frequency and brand-safety controls applied in one place rather than negotiated site by site.
Do you produce the commercials?
Yes. Scripts, voice, music, editing and versions for 15- and 30-second slots; audio spots for streaming and podcasts.
Works with

Related capabilities

03.06

YouTube Ads Management

In-stream, in-feed, Shorts and CTV with intent audiences and creative built for the skip button.

Open03.08

Geofencing Advertising

Fence competitors, events, job sites and neighborhoods; reach the devices that were there; measure the visits.

Open03.05

Display, Retargeting & Demand Gen Ads

Retargeting by intent, Demand Gen on YouTube and Discover, display prospecting with real placement control.

Open05.05

Video Marketing & Production

Planned shoots that produce brand films, testimonials, explainers and a month of short-form — distributed everywhere.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for Programmatic, CTV & Audio in one business day.

Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month