Decide where the money goes before it goes.
A strategy is a set of choices about where to compete, what to spend and what to expect — written down, with the reasoning. We audit everything you are doing, model what the market allows, and hand you a plan you can run with us or without us.
Module 06 · Analytics & StrategyTactics without a strategy is just spending
Ads because a rep called, a new site because the old one looked dated, social because it seemed necessary — most marketing accumulates rather than gets decided. The audit that asks 'what is each dollar producing, and what would produce more?' usually pays for itself in the first reallocation.
Scope of the work
- 01Full marketing audit: every channel, account, budget, page and tracking setup, scored against what it produces
- 02Market and competitor analysis: demand, who ranks and advertises, what they spend and where the gaps are
- 03Customer and offer review: margins, capacity, seasonality, lifetime value
- 04A written strategy: positioning, channel mix, budgets, targets, sequencing and the reasoning behind each
- 05A 90-day and 12-month plan with owners and milestones
- 06Franchise and multi-location playbooks where relevant; board-ready presentation on request
- 07Quarterly strategy reviews for ongoing engagements
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalStrategy & Marketing Audits, step by step.
Audit
Everything currently running is inventoried and scored.
Model
Demand, competition and unit economics set what is realistic.
Decide
The strategy makes explicit choices with the reasons written down.
Plan
A sequenced plan with budgets, targets and owners, presented live.
Strategy & Marketing Audits, answered.
What does a marketing audit include?
Do I have to hire you to execute?
Do you work with franchises and multi-location businesses?
How long does it take?
Related capabilities
SEO Audit & Roadmap
Technical, content, local, links and AI readiness — audited and turned into a 90-day roadmap.
Open06.06Fractional CMO & Marketing Leadership
Senior marketing leadership on a monthly schedule: strategy, budgets, vendors, team and reporting to ownership.
Open06.03Reporting & Marketing Dashboards
Traffic, leads, rankings, ads, reviews and AI visibility in one dashboard and a monthly report you can read in five minutes.
Open06.07Marketing Workshops & Team Training
Working sessions on your accounts — AI search, SEO, ads, analytics, reviews — with playbooks you keep.
OpenGet a written plan for Strategy & Marketing Audits in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
