Above the map pack. Paid per lead.
Local Services Ads sit above everything else on the page, carry the Google Guaranteed badge and charge per qualified lead instead of per click. For the trades, legal, home services and more, it is often the best-performing channel — if it is managed.
- Google Local Services Ads
- Google Business Profile
Module 03 · Paid MediaA channel that punishes neglect
Slow responses lower your rank. Undisputed junk leads drain the budget. Stale licenses and insurance pause the account. Reviews stop flowing and the badge stops helping. LSA rewards the businesses that answer fast, dispute honestly and keep the profile fed — and quietly buries the ones that set it and forget it.
Scope of the work
- 01Setup and verification — Google Guaranteed or Google Screened — with licenses, insurance and background checks handled
- 02Service and job-type selection, service areas and budget tuned to capacity
- 03Weekly lead review and disputes for spam, wrong-service and out-of-area leads
- 04Review velocity program tied to the profile, and response-time coaching
- 05Bid strategy (maximize leads vs. manual) managed to cost per booked job
- 06Reporting on leads, booked jobs, cost per lead and dispute credits
Quoted to scope, as a flat monthly fee or a project — never a percentage of spend. Written proposal in one business day; month to month.
Request a proposalLocal Services Ads, step by step.
Verify
We get the account approved and badged, and keep the documents current.
Configure
Job types, areas, hours and budget are set to the work you want.
Dispute and respond
Bad leads are disputed weekly; response time is tracked and coached.
Report
Cost per lead and cost per booked job, with credits recovered.
Local Services Ads, answered.
How do Local Services Ads work?
Which businesses qualify?
Can I get refunded for bad leads?
Should I run LSAs and Google Ads?
Related capabilities
Google Business Profile Management
Weekly posts, photos, products, review responses and reporting — the profile treated as a storefront.
Open02.04Local SEO
Map-pack rankings across your whole service area: Business Profile, citations, reviews, location pages, grid tracking.
Open03.01Google Ads Management
Consolidated search campaigns, honest conversion tracking and reporting in cost per lead — not clicks.
Open05.04Reputation & Review Management
Review generation, responses in your voice, monitoring across platforms and repair when it is needed.
OpenGet a written plan for Local Services Ads in one business day.
Scoped, priced and sequenced, with a free scan of your site and a look at what the AI engines say about you today.
