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03.07Local Services Ads

Above the map pack. Paid per lead.

Local Services Ads sit above everything else on the page, carry the Google Guaranteed badge and charge per qualified lead instead of per click. For the trades, legal, home services and more, it is often the best-performing channel — if it is managed.

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  • Google Local Services Ads
  • Google Business Profile
Paid Media — the Zorva bot (illustration)Module 03 · Paid Media
The problem

A channel that punishes neglect

Slow responses lower your rank. Undisputed junk leads drain the budget. Stale licenses and insurance pause the account. Reviews stop flowing and the badge stops helping. LSA rewards the businesses that answer fast, dispute honestly and keep the profile fed — and quietly buries the ones that set it and forget it.

What we do

Scope of the work

  • 01Setup and verification — Google Guaranteed or Google Screened — with licenses, insurance and background checks handled
  • 02Service and job-type selection, service areas and budget tuned to capacity
  • 03Weekly lead review and disputes for spam, wrong-service and out-of-area leads
  • 04Review velocity program tied to the profile, and response-time coaching
  • 05Bid strategy (maximize leads vs. manual) managed to cost per booked job
  • 06Reporting on leads, booked jobs, cost per lead and dispute credits
How it is measured
Cost per booked job
Lead volume and dispute credit rate
Ranking position in the LSA unit
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Local Services Ads, step by step.

Step 01

Verify

We get the account approved and badged, and keep the documents current.

Step 02

Configure

Job types, areas, hours and budget are set to the work you want.

Step 03

Dispute and respond

Bad leads are disputed weekly; response time is tracked and coached.

Step 04

Report

Cost per lead and cost per booked job, with credits recovered.

Questions

Local Services Ads, answered.

How do Local Services Ads work?
You are verified by Google, set a weekly budget and service areas, and pay only when a customer calls or messages through the ad. Google ranks LSAs by responsiveness, reviews, proximity and budget rather than keyword bids.
Which businesses qualify?
Home services (HVAC, plumbing, electrical, roofing, cleaning and dozens more), legal, real estate, financial and a growing list of professional categories. Eligibility varies by category and state; we check before proposing it.
Can I get refunded for bad leads?
Yes — leads that are spam, outside your service area or for services you do not offer can be disputed within the window, and credits are returned to the budget. Weekly disputes are a standard part of our management.
Should I run LSAs and Google Ads?
Usually both. LSAs capture ready-to-book customers at a fixed cost per lead; search ads cover the queries and services LSAs do not, and give you control over messaging and landing pages.
Works with

Related capabilities

02.05

Google Business Profile Management

Your Business Profile kept current: posts, photos, replies.

Open02.04

Local SEO

Map-pack position across the whole area you serve.

Open03.01

Google Ads Management

Consolidated broad-match campaigns, tracking verified before spend.

Open05.04

Reputation & Review Management

More reviews asked for, every one answered.

Open
All of module 03 · Paid Media →
Proposal

Get a written plan for Local Services Ads in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month