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04.02Ecommerce

A store built to sell, not just to list.

Speed, trust and findability decide whether a store sells. We build on Shopify or a custom headless stack, structure the catalog for search, and connect the feeds, tracking and email flows a store needs to grow — before the first ad runs.

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  • Shopify
  • Shopify Plus
  • Headless (Next.js)
  • WooCommerce
  • BigCommerce
Web, Brand & Conversion — the Zorva bot (illustration)Module 04 · Web & Conversion
The problem

Most stores are launched, not built

A theme, a hundred products pasted in, a checkout nobody tested on a phone, no product schema, no feed, no abandoned-cart flow, no tracking of what was actually purchased — and then ads are switched on. The store leaks at every step, and the ad spend pays for the leaks.

What we do

Scope of the work

  • 01Platform choice: Shopify for most stores, headless or custom for complex catalogs and integrations
  • 02Catalog architecture, collections and filters designed for search and browsing
  • 03Product pages with rich media, reviews, variants, FAQs and Product schema
  • 04Checkout, payments, shipping, tax and fraud configured and tested on real devices
  • 05Merchant Center and marketplace feeds, GA4 ecommerce tracking and Conversions API
  • 06Email and SMS flows: welcome, abandoned cart, post-purchase, win-back
  • 07Speed and Core Web Vitals work at the theme and code level
How it is measured
Conversion rate and average order value
Core Web Vitals on product and collection pages
Revenue by channel from launch
Proposal

Scoped in a written proposal within one business day. The whole price is stated before work starts.

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How we run it

Ecommerce Websites, step by step.

Step 01

Plan the catalog

How products, collections and filters should be structured for shoppers and engines.

Step 02

Design

Product, collection, cart and checkout experiences designed for conversion.

Step 03

Build and connect

Store, payments, feeds, tracking and email flows wired together.

Step 04

Launch and grow

Live with SEO and ads ready; iterated on revenue data.

Questions

Ecommerce Websites, answered.

Shopify or custom?
Shopify for most stores — payments, fraud, apps and reliability are solved problems. Custom or headless when the catalog, pricing logic, integrations or content needs exceed what a theme can do well. We recommend in writing after discovery.
Can you migrate my existing store?
Yes — products, customers, orders, reviews and URLs, with redirects mapped so rankings survive the move.
Do you set up the email flows?
Yes. Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows are built in Klaviyo or the platform's native tool as part of the launch.
Will the store be ready for Google Shopping?
Yes — Merchant Center is connected with a clean feed and product schema on every page, so Shopping ads and free listings can start the week the store launches.
Works with

Related capabilities

02.07

Ecommerce SEO

Category and product pages built to be found.

Open03.04

Google Shopping Ads

Shopping campaigns built from a clean product feed.

Open05.03

Email & SMS Marketing

Email and SMS flows, each reported by its revenue.

Open04.04

Conversion Rate Optimization (CRO)

A/B tests on the pages your ads land on.

Open
All of module 04 · Web, Brand & Conversion →
Proposal

Get a written plan for Ecommerce Websites in one business day.

Free scan first, then the written plan.

ReplyOne business day
ProposalWritten · scoped · priced
ContractMonth to month
Phone(629) 298-8241
Proposal request

Tell us what you need

No spam · One business day reply · Month to month